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How to Succeed in Business Without Being White: Straight Talk on Making It in America Paperback – Bargain Price, April 21, 1998

25 customer reviews

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Editorial Reviews

Amazon.com Review

Nationally recognized authority on black business development Earl G. Graves pulls no punches in his honest and inspirational new book, How to Succeed in Business Without Being White: Straight Talk on Making It in America. Aimed directly at African Americans struggling with the white-dominated corporate world, it presents a profusion of helpful suggestions drawn from Graves's 26 years experience as publisher of Black Enterprise magazine and a leader in numerous other minority-oriented business projects. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

The author is the publisher of Black Enterprise magazine and owner of several companies. He provides a good overview of the procedures for starting a new business plan, getting a bank loan, and marketing. An introduction is helpful, but a person would need to know a lot more than what's here to really start a business. Eighty percent of new small businesses fail within five years. Much of Graves's time is spent talking about his personal business history, racism, and political issues. These cassettes should be considered for purchase by libraries serving a significant African American population.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 336 pages
  • Publisher: HarperBusiness (April 21, 1998)
  • Language: English
  • ISBN-10: 0887309097
  • ASIN: B0071UGSPS
  • Product Dimensions: 5.3 x 0.8 x 8 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #2,671,216 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

21 of 22 people found the following review helpful By A Customer on November 21, 1998
Format: Paperback
Many African Americans do not have real-life mentors from the business world. I began working for a Fortune 500 health insurance company two years ago and have yet to meet an African American in the Company who could serve as my mentor.
Graves fills that void with his down-to-earth approach and valuable tips and advice. While this book would work for anyone, it should be required reading for all young (college and high school age) African Americans. Graves includes examples from his own experiences as well as other successful African Americans. He proves that we can be successful in business.
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17 of 19 people found the following review helpful By IssVictorian on March 5, 2003
Format: Paperback
When I first saw the title of this book I was a bit taken aback. In all honesty I expected commentary on how the white man is out to get up and coming blacks. I was pleasantly surprised when I began reading it. This book is an excellent source of information for people of all races. The advice given in the book is truley effective in the business world. I would reccomend this to anyone.
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21 of 25 people found the following review helpful By G. J Wiener on February 5, 2005
Format: Paperback
I came accross this book in a search for people I grew with from my childhood days. Whereas my relationship with one of Earl's sons was mixed at best, I realized that my classmate grew up in a very unique environment and was curious as to that lifestyle.

Let me say that How To Suceed In Business Without Being White is an extremely well written book on business and life. Yes it is written from an African Man's struggles and successes in establishing a better place for his people. However, the principles, values, thoughts, ideas, etc that Earl Graves discusses is definitely something that applies to people of all races. Earl discusses the importance of standing up for your family and your fellow man. I enjoyed reading the pieces where he actively sold for his son, Butch to get his fair shot at an NBA career. Also, it was nice to read about how Earl influenced his children to do their own yardwork and to keep close ties with each other. The Graves family court segment comment is amusing.

The fact that he discusses things from an African American point of view should not be lost on the white man or other races by any means. There is some very valuable advice that is given on franchising, investing,entrepreneurship, childraising, networking, and Family loyalty where anyone can gain knowledge.

Its good to read of someone who values hard work and the opportunity to compete effectively in today's ever changing business world. Earl Graves articulates these values in a very captivating way and I highly recommend this book for business people black or white or otherwise.
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13 of 14 people found the following review helpful By J Beverly-Chaffold on May 17, 2004
Format: Paperback
This is the best book I read about success... I was so empowered...I listen to this atleast 2 a year.
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7 of 7 people found the following review helpful By Jrodlm on September 6, 2006
Format: Paperback Verified Purchase
I like Earl Graves' message with this book. He is very straightforward in principles of success in business and he is very good about giving credit where credit is due. He gives strong advice and has the track record (and magazine) to prove it.
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5 of 5 people found the following review helpful By Ardannyl on February 19, 2007
Format: Paperback
A Phenomenal read! Earl G. Graves provides African Americans and all Americans effective strategies on what it takes to live the American Dream. I truly enjoyed the section titled, The Top Ten Reasons. A descendent of Barbados, The CEO of Black Enterprise Magazine explains how with determination you can have and become anything you desire in life despite of your race.

Adra Young

Author of: The Everyday Living of Children & Teens Monologues
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4 of 4 people found the following review helpful By Valder Beebe on March 4, 2006
Format: Paperback
Contemporary

How to Succeed in Business Without Being White: Straight Talk on Making It in America

by Earl G. Graves - Collins; Reprint edition (1998)

As a journalist, I have spent time professionally with Mr. Earl G. Graves, and he is the embodiment of his values, principles, inspiration and ideas that are expressed in this enduring success book. Readers are guaranteed by Graves' character to be richer for reading the thoughts and actions of the author.
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6 of 7 people found the following review helpful By Henry Ford on June 13, 1998
Format: Hardcover
INSPIRING, ENLIGHTENING & ENCOURAGING! I can relate most of Earl Graves observations, analysis, and conclusions to my career. He also reinforces the power and purpose I'm experiencing after having found my passion as a speaker and author. My only regret is that his book was not written sooner.
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