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Start and Succeed in Multilevel Marketing [Paperback]

Gregory F. Kishel (Author), Patricia Gunter Kishel (Author)


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Book Description

March 11, 1999
A complete how-to guide to the premier marketing/distribution method for the next century.

Start and Succeed in Multilevel Marketing

Nearly 7 million people have a $10 billion secret—now it's your turn to share the wealth.

Multilevel marketing—the network sales method that uses people power to promote and sell goods and services—is fast becoming one of today's most popular business techniques. Requiring relatively small start-up costs, multilevel marketing provides a unique opportunity for you to pull in a hefty income as an independent distributor. In this empowering arena, what you earn is exactly what you take home.

From bestselling small-business experts Gregory and Patricia Kishel, here is an indispensable introduction and step-by-step guide to building a top-notch, self-replicating sales network. In their signature nuts-and-bolts style, the Kishels will help you make the right choices at each step along the way, from picking the right product or service and effectively training network members to ensuring customer satisfaction and managing your time, taxes, and legal issues.

And that's not all. Start and Succeed in Multilevel Marketing also:

  • Takes you through every stage of the process, from choosing the ideal marketing strategy to keeping your business on track for the long haul
  • Features new information on using the Internet and e-mail as sales tools, motivating yourself and other network members, and building strong relationships with people throughout the network
  • Provides comprehensive and detailed listings of multilevel companies and trade associations you can tap into.

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About the Author

GREGORY and PATRICIA KISHEL are MBAs, business consultants, and coauthors of several bestselling books on small business. Gregory is director of the Orange County Small Business Development Center. Patricia is a professor at Cypress College. They live in Coto de Caza, California.

Product Details

  • Paperback: 208 pages
  • Publisher: Wiley; 2nd edition (March 11, 1999)
  • Language: English
  • ISBN-10: 0471247782
  • ISBN-13: 978-0471247784
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 11 ounces
  • Amazon Best Sellers Rank: #2,324,967 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
Multilevel marketing (MLM)-using "people power," rather than conventional advertising and retail institutions, to promote and sell a company's goods and services-is fast becoming one of the leading marketing methods today. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
upline members, downline members, network marketers, network marketing business, nutritional products, multilevel marketing, promotion methods, automobile expenses, network members, new distributors
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Department of Commerce, New York, Tax Information, Internal Revenue Service, Small Business Administration, Federal Trade Commission, Social Security, World Wide Web
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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