Succeeding At Your Yahoo! Business [Paperback]

Frank F. Fiore (Author), Linh Tang (Author)

Book Description

Publication Date: June 16, 2006

The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.

 

Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

Editorial Reviews

From the Back Cover

The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.

 

Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

About the Author

Frank Fiore from Paradise Valley, Arizona, is an acknowledged eBusiness expert and accomplished author of six eBusiness books that have sold over 50,000 copies. His most recent book from Que Publishing is Writing a Business Plan in No Time. He was the Online Shopping Guide for About.com and is a prolific writer of eBusiness features on Informit.com. Linh Tang is an award winning web designer, certified search engine optimizer and an e-Marketing expert. Linh has been developing Yahoo Stores since 2000. He is the founder of Beyond Ideas, an internet development and marketing consulting company and cofounder of Paper Models, Inc., both based in San Diego, California.

Product Details

• Paperback: 384 pages
• Publisher: Que; 1 edition (June 16, 2006)
• Language: English
• ISBN-10: 0789735342
• ISBN-13: 978-0789735348
• Product Dimensions: 9.1 x 7 x 0.8 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,284,154 in Books (See Top 100 in Books)

More About the Author

"Frank Fiore is a bestselling author with more than 50,000 copies of his non-fiction books in print.

Frank has also written "To Christopher" that, under the guise of a book to his young son, leads the reader through social commentary, personal experience and entertaining stories that take the reader on a thoughtful journey through the challenges and opportunities that face the next generation.

Frank's writing experience also includes guest columns on social commentary and future trends published in the Arizona Republic and the Tribune papers in the metro Phoenix area. Through his writings, he has shown an ability to explain in a simplified manner, complex issues and trends.

During his college years, he founded, wrote and edited the New Times newspaper, now a multi-state operation, which recently purchased The Village Voice.

Frank's interests in future patterns and trends range over many years and numerous projects. He co-wrote the Terran Project, a self-published book on community futures design processes, and worked as a researcher for Alvin Toffler on a series of high school texts on the future. He has designed and taught courses and seminars on the future of society, technology and business and was appointed by the Mayor of Phoenix to serve on the Phoenix Futures Forum as co-chairperson; serving on several vital committees.

Frank has a B.A. in Liberal Arts and General Systems Theory from Stockton State College and a Masters Degree in Education at the University of Phoenix. He and his wife of 30 years have one son. They live in Paradise Valley, AZ.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

3.0 out of 5 stars Okay, for the very, very novice Yahoo! store owner, April 18, 2008

By 

D. M. ONEAL (Washington, DC) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Succeeding At Your Yahoo! Business (Paperback)

This book is pretty well written and has some solid explanations about the topics and concepts needed to operate a Yahoo! store. But I didn't really learn a lot more than I learned from reading the help pages that Yahoo! already provides. It's not bad if you're really just getting started. If you've been operating for a while and already know some of the rudimentary tasks and have a very basic grasp of their RTML, then you probably don't need this one. Unfortunately, there's not a viable alternative to recommend. Maybe someone has one in the works, but right now you can learn most of what you need online- for free.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Not Perfect, March 14, 2009

By 

Island Girl - See all my reviews

This review is from: Succeeding At Your Yahoo! Business (Paperback)

Not enough meat. I really needed more help and information about setting up a store the way I wanted.