Description "The goal of this Video Leadership Seminar is to provide marketing executives with essential information for achieving success as a Chief Marketing Officer. The DVD is viewable on any computer or iPod (that supports video) and features 30 minutes of live video with Laurie Coots, CMO of TBWA/Worldwide, sharing her knowledge of and experiences in the role of a marketing executive. The Video Leadership Seminar provides invaluable advice, benchmarks and strategies for succeeding as a CMO.
Topics covered in the Video Leadership Seminar include:
Strategies for success as a CMO
Goals for a CMO
Biggest obstacles faced by CMOs
Case studies of specific situations and what you can learn from them
Samples of the types of questions answered in the Video Leadership Seminar include:
How would you put into words your strategy for succeeding in the role of chief marketing officer?
What has made you successful as a chief marketing officer?
What strategies or methodologies have you developed or use on a regular basis that make you a successful CMO?
How is your approach to the position different than other chief marketing officers?
How is the performance of a chief marketing officer evaluated?
Can you walk me through how you work with each of the following executives? What do you need to understand about that person s position? How can they work with you to ensure total cooperation and success? CEO, CFO, CTO, HR VP
If you had to put into words the 5 main goals a chief marketing officer should have, what would they be?
How do you set goals for your team? Do you have a checks and balances system to ensure that those goals are being met?
Can you explain to me the make-up of your marketing team? How many professionals do you have and what are the main responsibilities of each of the groups that make it up?
How would you explain your management strategy for your marketing team how do you get the most out of their talents?
How do you evaluate the financial success of your marketing strategies on behalf of the company?
How is your group evaluated on a financial basis?
What financial goals have you set for your team, in terms of the impact you want to have on behalf of the company?
What are the three biggest challenges for chief marketing officers (such as allocating budgets, deciding on advertising expenditures, working with partners, etc.)?
What would be your five minute conclusion if explaining to a new colleague everything they needed to know about succeeding in the role of a chief marketing officer?
About the Author
Can you walk me through how you work with each of the following executives? What do you need to understand about that person s position? How can they work with you to ensure total cooperation and success? CEO, CFO, CTO, HR VP If you had to put into words the 5 main goals a chief marketing officer should have, what would they be? How do you set goals for your team? Do you have a checks and balances system to ensure that those goals are being met? Can you explain to me the make-up of your marketing team? How many professionals do you have and what are the main responsibilities of each of the groups that make it up? How would you explain your management strategy for your marketing team how do you get the most out of their talents? How do you evaluate the financial success of your marketing strategies on behalf of the company? How is your group evaluated on a financial basis? What financial goals have you set for your team, in terms of the impact you want to have on behalf of the company? What are the three biggest challenges for chief marketing officers (such as allocating budgets, deciding on advertising expenditures, working with partners, etc.)? What would be your five minute conclusion if explaining to a new colleague everything they needed to know about succeeding in the role of a chief marketing officer? About Laurie Coots A strategic thinker at heart, Laurie has spent the past 23 years leveraging her diverse talents in technology, marketing and organizational behavior at one of the world s most famous advertising agency networks. Laurie s expertise in emerging technology strategy and how it impacts work environments led to many breakthroughs for the agency including the Virtual Office in 1994, the new Advertising City in Los Angeles in 1999, and virtual workspace environments of this decade developed for TBWA s global clients. Today, as Chief Marketing Officer, Laurie s time and attention are devoted to marketing the agency brand as
