This text provides a practical guide for launching e-businesses on the Internet. It guides you through the launch of an electronic business, explaining the strategic issues that need to be considered before starting the project. The book proceeds to examine emerging best practices and explains the underlying technologies, as well as showing how to implement your on e-business plan. It acknowledges and reflects the different situations internationally, (paying particular attention to the different stage of maturity between US eBusiness and European eBusiness). It draws its conclusions by identifying the different types of considerations necerssary for a project and a business depending on thier particular situations.
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2 of 2 people found the following review helpful:
1.0 out of 5 stars
I do not recommend this book,
By
This review is from: Success @ E-Business: Profitable Internet Business and Commerce (Paperback)
Ths authors seem to have swallowed a book of instant .com cliches. The book is littered with spurious use of the letter e and the symbol @. You get a hint of the style of the book with the title of chapter 1 being "A new paradign in business". Each chapter starts with a short catch phrase or paragraph of the most stunning banality. As an example Chapter 12 starts with "Decide upon the investment for your eVenture after a proper calculation of the return on investment." Well I felt much better equipped after that advice, the suggestion seems to have been that one should calculate the return on an investment before making it, seems I missed out on learning that during my education in business and the blindingly obvious. On page 158 the book informs me that "Telephone connections are available for all interesting market segments". Well worth twenty of my finest English pounds to find that out. These are not isolated out of context examples of banality and non-information, you can find them throughout the book, in the text as well as the headings. If you every want to write a satirical article containing meaningless business jargon, buzzwords and .com speak combined with cheap clip art style diagrams and fancy graphs that tell you nothing, this could be a good place to start. Otherwise avoid this book.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
success@e-business.,
By A Customer
This review is from: Success @ E-Business: Profitable Internet Business and Commerce (Paperback)
Great ideas that don't work, poor management. Poor ideas that do work, Great management. Great e-venture concepts require effective management skills. Knowing the pitfalls and having a solid body of reference provides some insight in a field of study that is well known for it's diverse management styles. Morath might not be right in everyhting that he writes - but to me he seems to offer some very practical advice. Great use of checklists models etc.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Oustanding guideline,
By A Customer
This review is from: Success @ E-Business: Profitable Internet Business and Commerce (Paperback)
The book is the most useful and informative book I have ever read on e-business or e-commerce. Being an e-business consultant and solution provider, I have reading and searching for good reference materials. The book stands out as one that I will use a lot.
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