From the Inside Flap
"The best design business secrets are out of the bag--and it is about time! David has found a pithy and brilliant way to share the wisdom and knowledge that most of us had to learn the hard way. I wish I had this book when I was learning to run a design business unit at IDEO."
--Dr. Kristian Simsarian, Interaction Design program Chair at the California College of the Arts and IDEO Fellow
"With your nose up against your monitor, it's easy to lose sight of the big picture. This book reminds you to step back and take inventory of all of the things that impact the success of your projects, products, and teams."
--Kendra Shimmell, Director of Cooper U
"The world of design is famous for its mystique, secrecy and "special sauce" but David Sherwin breaks it all down into the three fundamentals of team, client and project management, taking out the complexity of what it's like to run a design practice along the way. He organizes the book with straightforward concepts and follows up with easy-to-understand language. But make no mistake. This is not a primer, but rather an insightful work drawn from a keen understanding that the essential element to being successful in design (and therefore with clients) is the human element."
--David Merkoski, Chief Design Officer at Greenstart
"David's comprehensive and thoughtful treatment of the business of design is an education by proxy. As any experienced consultant, he maintains a fine balance of caution and enthusiasm yet withholds nothing, offering a depth and care typically only found in the classroom."
--Christopher Butler, Vice President of Newfangled and author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process
From the Back Cover
Want to make your design business a success? Start here.
In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business.
The wisdom contained in Success by Design: The Essential Business Reference for Designers
will help you become a stronger businessperson and better plan your career path as a design leader.
This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. It contains the business secrets I needed most when I started as a designer 16 years ago.