Systematic steps for assessing a product, defining its marketplace, sizing up competition and structuring a campaign.
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Editorial Reviews
Review
Success Leaves Clues is a must read for anyone involved in business. Students, business people and marketing professionals will benefit from a review of the basic rules for marketing strategy as well as the practical applications presented. This book is the right mix of theory and practice. The strategies presented are actionable for any organization. -- George Latella, Marketing Manager, Tasty Baking Company
This book has been an invaluable resource in working with our account executives and key account personnel in helping them integrate the emerging marketing trends into their account planning. The knowledge gained and combined with our ongoing strategies has resulted in beneficial sales for both Campbell's and the customers. -- Bob Steenrod, Manager, Campbell Sales Company
This book has been an invaluable resource in working with our account executives and key account personnel in helping them integrate the emerging marketing trends into their account planning. The knowledge gained and combined with our ongoing strategies has resulted in beneficial sales for both Campbell's and the customers. -- Bob Steenrod, Manager, Campbell Sales Company
About the Author
John Stanton and Richard George are professors at St. Joseph's University in Philadelphia, PA. They also consult with businesses extensively. Their specialty is the food industry--so, they've worked with grocery stores from American suburbs to the post-Soviet Baltics. Stanton and George have written several books for marketing professionals and specific industry groups. This is their first book written for the general business reader.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A must for everyone that deals with customers,
This review is from: Success Leaves Clues: Practical Tools for Effective Sales and Marketing (Taking Control Series) (Paperback)
I have had the pleasure of being taught by both John Stanton and Richard George, so I may seem biased. This book can teach you so much especially if you are looking to move up the corporate ladder and truly want to know more about the difference between business strategy and tactics. This book assists you in opening your mind to seeing the whole picture. This book is a must for any business student and for anyone in the workforce that does not want to become complacent with their current job responsibilities.
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Inside This Book
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First Sentence:
Hundreds of books on marketing strategy have been written over the past 10 years. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
who you are playing against, winning the marketing war, flanking strategy, broadening strategy, encirclement strategy, flanking strategies, soup business, single biggest advantage, soup market, growth paradox, preemptive strategies, niche marketer, guerrilla strategy, preemptive strategy, marketing wars, niche strategy, niche strategies Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Pizza Hut, Frito Lay, Wall Street, Boston Market, Campbell Soup, Philip Morris, Federal Express, Know Who You Are Playing Against, Slim Fast, Burger King, General Mills, Know Your Playing Field, Minute Maid, Southwest Airlines, Sun Tzu, Taco Bell, Tic Tacs, Arch Deluxe, Complete Worksheet, Radio Shack, Rite Aid, America West, Citrus World, General Motors New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Hundreds of books on marketing strategy have been written over the past 10 years. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
who you are playing against, winning the marketing war, flanking strategy, broadening strategy, encirclement strategy, flanking strategies, soup business, single biggest advantage, soup market, growth paradox, preemptive strategies, niche marketer, guerrilla strategy, preemptive strategy, marketing wars, niche strategy, niche strategies Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Pizza Hut, Frito Lay, Wall Street, Boston Market, Campbell Soup, Philip Morris, Federal Express, Know Who You Are Playing Against, Slim Fast, Burger King, General Mills, Know Your Playing Field, Minute Maid, Southwest Airlines, Sun Tzu, Taco Bell, Tic Tacs, Arch Deluxe, Complete Worksheet, Radio Shack, Rite Aid, America West, Citrus World, General Motors New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 19
books:
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book
cites this book:
- Art of War in Back Matter (1), and Back Matter (2)
- On War (Dodo Press) by Carl von General Clausewitz on page 56, and Back Matter
- Thriving on Chaos: Handbook for a Management Revolution by T Y PETERS on page 77, and Back Matter
- Thriving on Chaos by Tom Peters on page 77, and Back Matter
- New York by Allan Tannenbaum in Back Matter
See all 19 books this book cites
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