As the leading purveyor of only the finest teas and herbs in the world, The Republic of Tea is a progressive, socially conscious California company that was founded in 1992 by the co-creators of The Banana Republic. In 1994, an entrepreneur named Ron Rubin bought and took charge of the company, and shortly thereafter marketing veteran Stuart Avery Gold joined him in the company's mission to create a Tea Revolution. Applying ancient and contemporary wisdom, the two self-described Zentrepreneurs have guided The Republic of Tea into an enormous success, capturing the imagination and loyalty of its customers by maintaining its high ideals despite the aggressive nature of today's business.
Rubin and Gold's unusual—and highly successful—approach to business and life has brought them numerous speaking invitations from colleges and organizations nationwide. The most often asked question: What is their secret? Their answer in a nutshell: If you do what you love, you will never work a day in your life. Is it possible for anyone to live the life they imagine? Yes, say Rubin and Gold, if they prepare their mind to do so. In these pages, Rubin and Gold share their personal experiences and their philosophy of "enlightenment and discovery" for living a happy, fulfilled life-in the hope that others will learn to journey down a path that will allow them to catch and live their dream.
While an entrepreneur creates a business, a Zentrepreneur creates a business and a life.
