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Success as a Real Estate Agent For Dummies [Kindle Edition]

Dirk Zeller
4.7 out of 5 stars  See all reviews (60 customer reviews)

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Book Description

Success as a Real Estate Agent For Dummies shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you.

This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you’ll gain through making sales and generating profit. Soon you’ll have all the tools you need to:

  • Prospect your way to listings and sales
  • Build a referral-based clientele
  • Work with expired and FSBO listings
  • Plan and host a successful open house
  • Present and close listing contracts
  • Market yourself and your properties online and in print
  • Negotiate contracts and avoid derailment
  • Stake your competitive position
  • Achieve excellent relationships with clients
  • Spend less time to earn more money

This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you’ll discover how to acquire key skills and get on track for a successful career!

Editorial Reviews

From the Back Cover

Features proven, effective strategies for better prospecting and lead generation

Learn key skills and get on track for a successful career

Whether you're new to real estate or an old pro, Success as a Real Estate Agent For Dummies shows you how to become a top-performing agent. This hands-on guide will teach you all the best tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales!

Praise for Success as a Real Estate Agent For Dummies

"Get ready for real estate training camp. Finish a winner! "
—Blanche Evans, editor, Realty Times

"Solid, practical advice from one of the most dynamic coaches in real estate today."
—Stefan Swanepoel, thirteen-time author and CEO of RealtyU Group, Inc.

Discover how to

  • Master the art of prospecting
  • Research and understand your market
  • Develop the key skills of an agent
  • Find the perfect agency for you
  • Manage and maximize your time

About the Author

Dirk Zeller, who as an agent rose to the top of the real estate field quickly, has been on a meteoric rise since he began his career in 1990. Throughout his sales career, Dirk was recognized numerous times as one of the leading agents in North America. He has been described by industry insiders as the most successful agent in terms of high production with life balance. His ability to sell more than 150 homes annually, while only working Monday through Thursday and taking Friday, Saturday, and Sunday off weekly, is legendary in the real estate field.
Dirk turned his selling success into coaching significance through founding Real Estate Champions. Real Estate Champions is the premier coaching company in the real estate industry with clients worldwide. Dirk’s clients average more than a $200,000 increase in their income annually. Dirk has created such revolutionary programs as “Protect Your Commission,” “Stewardship Selling,” “The Champion Listing Agent,” and “Positioning Yourself as the Expert.” These programs and others like them have changed the lives of hundreds of thousands of real estate agents worldwide.
Dirk is one of the most published authors in the areas of success, life balance, sales training, and business development in the real estate field. He has more than 250 published articles to his credit. His weekly Coaches Corner newsletter is read by over 200,000 subscribers each week. His book Your First Year in Real Estate (Prima Publishing) has sold just shy of 100,000 copies in just a few years.
Dirk is also one of the most sought-after speakers in the real estate arena. He has spoken to agents and managers at the local, regional, national, and international level for most of the large real estate brands, such as Coldwell Banker, RE/MAX, Century 21, ERA, and Prudential. He has shared the stage with such notable speakers as Zig Ziglar, Brian Tracy, and Les Brown.

Product Details

  • File Size: 2613 KB
  • Print Length: 388 pages
  • Page Numbers Source ISBN: 0471799556
  • Publisher: For Dummies; 1 edition (May 29, 2007)
  • Language: English
  • ASIN: B003S9VTI2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #368,274 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
40 of 44 people found the following review helpful
5.0 out of 5 stars Excellent for new and seasoned agents July 13, 2006
The title says it all,"...For Dummies." Dirk Zeller puts it into perspective. When we receive our license, walk into the office of our choice, pay to create an image, what next?

Many agents and REALTORs have made the same mistakes as our collegues. This book teaches not to make those mistakes, and is a comprehensive guide as to what to do.

If one wants to make a career with real estate, I strongly recommend this book.

Also suggest "The Little Red Book of Selling"
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50 of 58 people found the following review helpful
5.0 out of 5 stars WOW! this book is the best July 13, 2006
By David
From the opening cheat sheet to the last top ten list in this book on ten best web sites for real estate agents. This booked is packed with quality information and value. From the first chaper on Discovering the Skills of a Successful Agent to the last chaper Maximizing Your Time you will not be able to put this book down like I couldn't.

It was obvious through every page of this book that the author not only was an expert in selling real estate successfully himself as confirmed by his bio of selling 150 homes annually while only working on Monday - Thursday to do it. I was also clear that he has coached and trained a large number of agents to become Successful agents.

I loved the chapter on researching and understanding the marketplace. He teaches a couple of techniques to really track and understand the marketplace and how to use them to attract and secure new buyers and sellers. Before this book I had no idea of the power a few of these tracking and simple research techniques he demonstrates and neither did my broker when I asked him.

In the chapter on prospecing it lays out the how's, where's and why's of prospecting for new business and lead generation. He also shares how to list For Sale by Owner and expired listings complete with tracking systems, scripts, things to send them via marketing.

Chapter 6 Mining Your Databse for Referrals is priceless. I learned so much about how to ask for referrals. The scripts to use in the asking for business. He also shares how to take a referral to what he calls a higher level getting the person giving the referral to help you "improve" the referral by asking them questions about the person they are referring, approval of using there name, and even calling the referral on your behalf.
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23 of 25 people found the following review helpful
5.0 out of 5 stars Great Starter Book PLUS Reference for Brokers February 13, 2007
By C. Ward
As a broker/owner, I bought this book for my new agents. We love it! It's a fast-read with easy-to-implement ideas. I keep it as a reference in my office! Dirk Zeller is an excellent author/coach and the 'Dummies' format puts his ideas into yet another presentation form.
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13 of 13 people found the following review helpful
5.0 out of 5 stars Success as a Real Estate Agent For Dummies August 5, 2007
This is a very comprehensive book for beginners and experienced realtors. It seems to be losely based on the teachings of Mike Ferry by an experienced agent who actually did what he writes. I highly recommend it with one reservation: much of it is very similar to the book The Champion Real Estate Agent written by the same author. If you buy one of the books you don't really need to buy both.
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35 of 43 people found the following review helpful
2.0 out of 5 stars Success as a Real Estate Agent for Dummies September 18, 2007
This book does have some usful tips. However, the author is obviously a career salesman. He appears to have grown his career from real estate sales to selling his own products ( seminars, web sites, and sales coaching). He equates financial success by selling, to being a quality agent. His focus seems to be on the typical salesperson's perspective ie. ABC (always be closing), not matching the client to the property they want, like and can aford.
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16 of 19 people found the following review helpful
5.0 out of 5 stars So very helpful! A clear and easy read! January 25, 2007
If ever I've read a book that I'd wished I could press it against me and absorb every tidbit of information by osmosis, this is it! I reached a point where I was delaying sleep at night just to continue learning from this incredibly informative book. As a newbie, I find the chapter on marketing/advertising especially helpful. I'd initially checked the book out from the local library, but quickly realized I needed to buy it to have on hand as a reference source. This is a must-buy for anyone just entering the field or considering becoming a Realtor!
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10 of 12 people found the following review helpful
5.0 out of 5 stars Success as a Real Estate Agent for Dummies is #1! March 1, 2007
Great resource tool for anyone considering or working in a career in Real Estate. This book is a good basis for someone just starting out but also serves as a good day to day reference. I keep a dog eared copy at my desk and another next to my favorite reading chair. Dirk Zeller presents the information in a logical, easy to follow format that allows you to pick and choose whether you read the whole book or jump around to just the chapters that are your current focus. Lots of anecdotes and tips make this an enjoyable read. If you are new to Real Estate, this is the first book to buy!
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7 of 8 people found the following review helpful
5.0 out of 5 stars Amazing! June 7, 2007
By Kate
I'm so new to the business.

While sitting in a borders, I grabbed this book, flipped through it, and knew it was for me! He's honest, straightforward, and there's no technical jargon or BS talk to fill chapters. Every sentence opens your eyes to things your real estate classes never told you about how to actually be a realtor.

I love the chapter on time management, and also the chunks of his scripts throughout. I just order my second Dirk Zeller book...but this one was amazing!
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Most Recent Customer Reviews
5.0 out of 5 stars This is a must read!
Whether you are just starting your real estate career/business, you need to read is book! If you read and internalize what this book teaches, you will be miles ahead of the other... Read more
Published 6 days ago by David
5.0 out of 5 stars Good, simple tips
I gave this book to my husband when he started on his real estate venture. He was fascinated by the techniques and hints. A great gift for him. He read it cover to cover.
Published 1 month ago by Vicki Sloan
5.0 out of 5 stars An excellent Guidelines
I have bought this book on my Kindle because I start a Real Estate Agency and honestly this book is an excellent starter to put all the odds in your side. Read more
Published 2 months ago by Didz
5.0 out of 5 stars Helpful
Very helpful book for new real estate agents. I shared it with friends. I learned a lot of techniques to use
Published 4 months ago by Kathryn Vauthrin
5.0 out of 5 stars awesome
Loved the book I have been a realtor for over 8 years but the tips are great and helped me revamp my business
Published 5 months ago by mbradley
3.0 out of 5 stars Not into it
I should just return this.. it doesn't flow well and I find myself getting distracted when I try to hunker down and read it.
Really basic advice. Read more
Published 6 months ago by T. Avila
5.0 out of 5 stars Loved It!
I read this before actually going to my real estate pre-licensing course. Learned a lot that they do not teach you in class. Took the course and passed my exam... Read more
Published 6 months ago by P. A. Amann
5.0 out of 5 stars Met expectations and then some
This book gives a great understanding of how to break into the real estate game. It gives a clear outline on how to increase business as a real estate agent.
Published 9 months ago by Amazon Customer
5.0 out of 5 stars Better Than Expected
Great book full of tips and guidance. I'm a newbie and this really was a great help. Had never read one of these books, and I was pleasantly surprised.
Published 10 months ago by Eder Camacho
5.0 out of 5 stars Great way to get your real estate career a head start!
Starting a career in real estate with no other previous exposure is intimidating. After signing with a broker and attending training, I still felt overwhelmed and intimidated. Read more
Published 11 months ago by Ken Stahl
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More About the Author

Dirk Zeller has been a Real Estate Agent, Investor, Coach and Speaker for more than 20 years. He is one of the most published Authors with over 500 articles published to his credit, along with six books; all of which have hit industry best seller lists. Three of his books are for the famous Dummies® series.

Time Management for Dummies®
The Champion Real Estate Agent
Success as a Real Estate Agent for Dummies®
The Champion Real Estate Team
Telephone Sales for Dummies®
Your 1st Year in Real Estate

In 2009, Dirk and his company Real Estate Champions, had 41 of their current, past and mentor coaching clients on the Wall Street Journal's Top 100 Agents and Top 100 Teams list.

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