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Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community Paperback – Bargain Price, March 30, 2004


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Product Details

  • Paperback: 416 pages
  • Publisher: William Morrow Paperbacks; Rev Upd Su edition (March 30, 2004)
  • Language: English
  • ISBN-10: 0060578718
  • ISBN-13: 978-0060578718
  • ASIN: B000C4SZVK
  • Product Dimensions: 7.8 x 5.3 x 1.1 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #941,300 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Fraser, founder and CEO of SuccessSource, which publishes directories of African-American professionals, here advises black Americans on how to achieve personal and career success. He recommends pragmatic goals--"increase public awareness of black excellence . . . promote racial pride"--and actions--"bring positive black role models into your community schools"--in combination with his suggestions on networking for information, influence and resources. Fraser's coverage of 10 tips for whites seeking to network with African-Americans and minority firms enhances this guide: go to black events, shun racial jokes and "please, avoid saying, 'Some of my best friends are black.' " The profiles presented of such entrepreneurs as John H. Johnson, head of Johnson Publishing, are inspiring, as is Fraser's recounting of his own rise from poverty.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

In this book on networking techniques, Fraser, founder and CEO of SuccessSource Inc., argues that networking must become a way of life. He stresses the principles of Kwanzaa and African communal spirit, urging African Americans to adopt these concepts as a way of developing not only black businesses but black communities. The power of the book is that Fraser uses his and 13 other successful African Americans' experiences as examples. Also included are 20 exercises for networking, 25 best places to network, the dos and don'ts of networking, and the 50 best black speakers in America. This is a readable book loaded with valuable tips, but unlike other books on networking, Fraser places these techniques in a context that emphasizes developing the community along with the individual. The combination of philosophy and practice make this book highly recommended.
Joshua Cohen, Mid-Hudson Lib. System, Poughkeepsie, N.Y.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Lone Star Reader on April 23, 2001
Format: Paperback
I would recommend reading this book, as well as giving this book as a gift to all college graduates. The chapter that tells how to create and do an awards ceremony in less than 2 hours alone is worth the price of the book! I particularly liked the way he defined "networking" vs. "neck-working"--and how to handle those who have mistaken one for the other. (Neck-working is misusing your opportunity to network by trying to hit on the opposite sex--a definite no-no!) Mr. Fraser's solid hints on connecting with like-minded individuals in the black community and giving back to the community, not abandoning it are fantastic--and doable. If you like commentary by people like Tavis Smiley, this is your book!
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2 of 2 people found the following review helpful By Robert E. Donald on March 23, 2007
Format: Hardcover
George Fraser knows what is required to be successful in business or in your professional life no matter what your career or profession. Many of the skills he talks about in his book can be applied to your work life or your personal endeavors. On the surface this might sound odd but the success characteristics are the same. What he talks about are the required behaviors that lead to your ultimate success. I will never forget how he emphasizes the importance of networking and how your networks must be cultivated in order to gain maximum benefit. He made the point very clear when I heard him talk to a group when he said, "networking is much more than meeting someone then calling them the next week to ask for a business favor." If everyone learns that networking is and must be created for win/win situations, everyone realizes benefits in the long run. This is a wonderful book and one that has value for anyone attempting to gain a competitive advantage in the business world. Relationships are how things get done in the business world and this book certainly provides the required tools for making that happen.
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Format: Paperback Verified Purchase
Networking is the key to success. Its time we help our young people get on board, The same principles apply no matter who you are.
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Format: Paperback Verified Purchase
Excellent reading. Love It! Highly recommend this book to Blacks /African-American of all ages. It can serve as an excellent way to teach history to the young.
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Format: Paperback
George Fraser has provided the wisdom and direction to any black person that has the 'faith' and 'conviction' that their skin color and history is not a barrier to sucess in America. Unlike the Tavis Smiley and the legions of black activists millionaire cry babies, this book is not call for more social programs as reparations for slavery. Mr. Fraser outlines in great detail of why networking is important and how to do it. He explains how to develop and cultivate your network for maximum effectiveness. BE WARNED, if you do not have the faith and belief in yourself to conceive that you can live your dreams, do not waste your time reading this thought provoking work. This book is for free people to help themselves reach their potential, not self described victims.
Thanks Mr. Fraser!!
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Format: Paperback
George Fraser has written a book about the importance of Networking and finding your footing and how to be successful and be effective. i feel this book is a great compliment and very moving to whatever goals sought out and reached. very vaulable book for the business world and beyond.
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