Success Secrets of Social Media Marketing Superstars [Paperback]

Mitch Meyerson (Editor)

Book Description

Publication Date: June 21, 2010

“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.”
--Dave Evans, Author of Social Media Marketing: An Hour a Day

Revelations from Top Social Media Revolution Leaders
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business.

Features:

• Proven tips and tactics from 20+ top social media marketers
• The biggest mistakes businesses make with social media and how to fix them
• Actionable plans for all areas including social networks, blogs, web TV and mobile marketing
• Real-world case studies, best practices and proven techniques from the experts
• Detailed list of resources

Contributions from World-Class Social Media Experts:

• Keith Ferrazi & Tahl Raz: Relationship Strategy
• Brian Clark: Psychology of Social Media
• Mitch Meyerson: Online Marketing
• Ann Handley: Creating Content
• Gary Vaynerchuk: Building Mega-Followings
• Andy Willbes: Personality
• Chris Brogan: Building Communities
• Joel Comm: Success Qualities
• Craig Valentine: Communicate with Impact
• Starr Hall: Building Profits
• Dan Janal: PR Strategies
• Michael Stelzner: Go Viral
• Denise Wakeman: Business Blogs
• Mari Smith: Facebook
• Deborah Cole Micek: Twitter
• Barbara Rozgonyi: LinkedIn
• Julie Perry: YouTube
• Paul Colligan: Podcasting
• Chris Garrett: Social Bookmarking
• Kim Dushinski: Mobile Marketing
• Shama Kabani: Online Video
• Dave Evans: One Hour a Day

Editorial Reviews

About the Author

Mitch Meyerson is a speaker, trainer, and the author of 9 books including Mastering Online Marketing, Guerrilla Marketing on the Internet, and Six Keys to Creating the Life You Desire. He has been a featured expert on Oprah and is the Founder of the Guerrilla Marketing Coach Certification Program. For more information, visit: www.MitchMeyerson.com

Product Details

• Paperback: 256 pages
• Publisher: Entrepreneur Press; 1 edition (June 21, 2010)
• Language: English
• ISBN-10: 1599183773
• ISBN-13: 978-1599183770
• Product Dimensions: 6 x 0.7 x 9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #412,566 in Books (See Top 100 in Books)
  • #97 in Books > Computers & Technology > Business & Management > Social Media for Business

Most Helpful Customer Reviews

20 of 22 people found the following review helpful

1.0 out of 5 stars Be skeptical August 9, 2011

By Tomas A. Maly

Format:Paperback

I've purchased several books of Mitch Meyerson's or Joe Vitale's or some other fluff marketer, that were compilations of emails and were put together in several days in book form. I would be leery of all the 5-star reviews, especially when they seem to be advocates for Mitch's books. There are plenty of other books that go into much more detail than bits and pieces written by a dozen different authors.

10 of 12 people found the following review helpful

5.0 out of 5 stars Must Have Resource for Small Business Owners and Savvy Online Marketers! August 23, 2010

By Joe Schlosser

Format:Paperback

'Success Secrets Of The Social Media Marketing Superstars' is just that. Many of today's superstars's on social media marketing, like Mari Smith, Joel Comm, Chris Brogan, Mitch Meyerson, Paul Colligan, Craig Valentine and many more, have given great, simple to implement tips that can help you navigate the maze of social media marketing and potentially skyrocket your business profits.

I got my hands on a copy of this book last week and read it straight through in one sitting - it is that good. I have been involved in social media marketing for several years now and all of the information in the book is easy to implement, very practical, and will produce low cost and high impact marketing solutions for any kind of business.

Each superstar gives fabulous tips and provides links to resources, some even I didn't know about - great stuff! This is a must have for any small business owner trying to figure out how to get ahead in these tough economic times. Social media marketing made easy!

1 of 1 people found the following review helpful

5.0 out of 5 stars Great Read with Several Ah-ha Moments! July 6, 2011

By Designs By Dawn Marie

Format:Paperback|Amazon Verified Purchase

I've read several books about online marketing, blogging and social media marketing. It's an ever-changing world, so staying on top of new marketing methods is critical. This book is a great resource on all accounts. I had several "Ah Ha!" moments while reading this book.

With such a great group of successful entrepreneurs each contributing a chapter to this book, you'll run out of highlighter juice! Promise!

Easy to read and understand. Great for novice to intermediate online marketers. Give it a whirl, you'll be glad you did!

Dawn
Designs by Dawn Marie

3 of 4 people found the following review helpful

5.0 out of 5 stars An amazing book by Mitch Meyerson: Success Stories of the Social Media Marketing Superstars August 17, 2010

By Ursula Kauth Guerrilla Marketing Coach

Format:Paperback

Mitch Meyerson, Founder of Guerrilla Marketing Coaching, continues to support the growth of Business Owners by publishing the most informative and practical marketing books in the world! In his new book "Success Secrets of the Social Media Marketing Superstars", you will read success stories of 20 business owners handpicked by Mitch. Their cutting edge insights, tips and recommended strategies will help you cut through the Social Media clutter.

Social Media is here to stay and strategies continue to change. By reading Mitch's book you will learn solid and proven techniques that will help you design Social Media strategies that will fit in with your type of business and most of all your personality. When I received the book, I first looked at the list of the "Superstars" - the names created an urgency to start reading his book, I couldn't put it down. Every page, every story continued to inspire me. Thank you to the "Social Media Stars" for sharing your stories. Thank you Mitch for sharing your knowledge and for helping us to stay on top of cutting edge marketing strategies.

4.0 out of 5 stars There is always something new to must learn... March 1, 2013

By Grace

Format:Paperback|Amazon Verified Purchase

This book is very informative. Within the first chapter I new that the book was going to yield more than its cost or the cost spent reading it.

5.0 out of 5 stars Great read with solid tips & tricks June 6, 2011

By KYGurl94

Format:Paperback|Amazon Verified Purchase

I really enjoyed reading this book. Each chapter is a different social or online marketing vehicle. Even though this industry changes minute-by-minute, some of the tips are timeless. It'll be a resource for a long time.

5.0 out of 5 stars Learn about social media marketing from the experts February 26, 2011

By Galina Vitols

Format:Paperback|Amazon Verified Purchase

I am not completely new to social media but needed some more education about how I could use it for marketing my wedding photography business. I picked this book because of the name hoping that the gurus will give their insides. I love the fact that there are many experts and every one comes with their prospective and shares their experience. The book helped me to actually understand social media and how it works. I started seeing mistakes that many people do on Facebook or Twitter and now I know how to avoid them. I wanted to thank Mitch Meyerson for putting this book together and highly recommend it to all business owners who want to succeed in social media marketing. SMM is already here and it is the future of marketing, you miss it - you loose. That's just my opinion...

5.0 out of 5 stars Get on the social marketing train or get run over by it! February 13, 2011

By Stephen D. Gladis

Format:Paperback

It's time for us all to learn social media. It's more than a passing fancy. It's mainstream. When Proctor and Gamble, IBM, and Staples have social media teams, you know it's a moneymaker. And Mitch Meyerson has assembled a cast of 20 social literati to pen a book that's well worth the read. If you want to know how your blog connects to Twitter and how often you need to tweet and import it to Facebook or update your Linkedin profile, this book can help. And while there are 20 different authors with varying styles, the book has a consistent format, tone, and unwavering message: Social media has become critical to mainstream business. Some stats to get your attention: Last year, GenXers outnumbered Baby Boomers, and 96% of them have joined social networks; one in six higher-ed students is enrolled in online curriculum; and, last year one in eight couples met through a social media site, according to Meyerson.

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