Practical advice by people who have done it and helped others do it. Just one example: how a small store turned a sale into a community event - cleared old stock, sold more, made a profit, raised cash for a charity, had fun and had customers making sure they were on the invitation list for next year
Our feeling is that retailers are going to want to dip into this book for ideas as they go, so we've made the contents listing extensive and included an extensive index. There are also margin notes of cross references. It's a book to keep by you and refer to again and again.
