Success in Store: How to start or buy a retail business, enjoy running it and make money -- 2nd Edition [Perfect Paperback]

Geoffrey Heard and Gordon Woolf (Author)

Book Description

ISBN-10: 1875750258 | ISBN-13: 978-1875750252 | Publication Date: January 25, 2007 | Edition: 2

Extensively rewritten and extended from the successful first edition, Success in Store 2nd Edition offers practical advice on how to start or buy a retail business, enjoy running it and make money. The books is built around the narrative of buying, running and selling a small convenience store in a major rural city, with break-outs to a score of different kinds of retail business. The 2nd edition includes an all new chapter, Advertising for Success, providing hands-on advice about advertising and promotions using real world examples.

Editorial Reviews

About the Author

Geoffrey Heard is the owner of The Worsley Press and runs its wholesale and retail operations. A long time journalist and PR man, he has worked for many years as a small business marketing, advertising and promotions consultant, mainly working with retail business ranging from ice cream stores to a funeral director. He has a degree in Psychology and a Diploma in Business (Marketing). At 15, Gordon Woolf was running a greengrocery in London's East End in his after-school hours. Emigrating to Australia, he worked as a journalist and editor and with his wife, Gwen, has owned and run a variety of small retail businesses, a bookshop, a small rural newspaper, a retail printery, and a convenience store in a major rural city. Gordon founded The Worsley Press and sold it to Geoffrey Heard in 2005.

Product Details

• Perfect Paperback: 256 pages
• Publisher: The Worsley Press; 2 edition (January 25, 2007)
• Language: English
• ISBN-10: 1875750258
• ISBN-13: 978-1875750252
• Product Dimensions: 9.6 x 7.3 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,491,833 in Books (See Top 100 in Books)