From Library Journal
An update of The Mind of the Market (1981), this book provides an intriguing look at the different ways that "true believers"--salesmen, investors, and market cynics--view, interpret, and evaluate the ambiguity of the market. Smith (sociology, City Univ. of New York) includes practical advice on how to build your knowledge of market conditions and 32 questions that investors should ask brokers before taking their advice on investment decisions. Extensively revised to reflect changes in the marketplace--including additional investment options and the rise of NASDAQ, computers, and networked communications as dominant forces in both domestic and international markets--this is a unique resource that should find avid readers in both academic and public libraries.
-Norman B. Hutcherson, Kern Cty. Lib., Bakersfield, CA Copyright 2000 Reed Business Information, Inc.
From Kirkus Reviews
Assuming that stock market values can be evaluated by individual players who harbor particular investment philosophies, Smith (Sociology/Queens College, CUNY) breaks down the putative mind of the market and reassembles it, all to little point. Smith revisits The Mind of the Market, a study he did two decades ago, and some of its archetypes. Forget the traditional, analytical divisions of technicians and fundamentalists. It's not that simple. Smith reintroduces us to his Fundamentalist, his Insider, his Cyclist-Chartist, and his Trader. New to his cast are an Efficient Market Believer and Enhancer and a Transformational Idea Adherent. The strict views of these True Believers, as Smith calls them, are distributed, in various proportions, among those who trade in the market. The salespeople are also personified by prototypes who are, we are assured, real stockbrokers whose names have been changed. These characters may, indeed, be more familiar to those who socialize, for whatever reason, with registered reps. Smith discourses at length about the ways both cynics and faithful followers of cash or crowds experience the market. (Contrarians are dismissed as reverse followers, not True Disbelievers.) The exemplars upon which Smith constructs his study are, of course, no more than prototypes, stuffed into his academic matrix. But ``it is useless,'' he concedes, ``to select one orientation, one logic, or one purpose and to ignore the others.'' If the market, after this exercise, still seems complex and confusing, well, that's the way it seems to those on the trading floors, too. If the characterizations are of slight value, the concluding avuncular adviceunderstand your investments, limit your losses, ride your winners and stick with market orderswill be more practical. The sociologists view of the market is novel, but don't expect to become a master of the universe, or even of your neighborhood, by using the insights it professes to reveal. --
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