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Success before Start-Up: How to prepare for business, avoid mistakes, succeed. Get it Right before You Start Paperback – May 30, 2011

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About the Author

Steve started in advertising with Young & Rubicam then moved to CDP - Collett Dickenson Pearce, working as an account manager on blue-chip accounts. During a rather prolonged five year sabbatical in which he sailed the Atlantic and worked as a rock band tour manager and promoter. He returned to marketing and became a board director at an integrated marketing agency. In that time he won the ITMA Gold Award for Sales Promotion. Having been involved with developing campaigns, copywriting and project management to agency clients he decided to -put his money where his mouth was- and created a new product Spanish Rings, Spanish style flower pot holders, and won the New Product of the Year. His most recent marketing award was for the introduction of Water Rings; a Spanish Rings range extension. Today, Steve specialises in creative marketing communications with and running

More About the Author

Years ago, Steve attended RAF Changi Grammar School in Singapore. It was here that he experienced living in a vibrantly exciting multi-cultural society and loved every minute. The memories of that time have stayed with him. The passage from a school boy living in an innocent childhood bubble to the awareness of adulthood has shaped the creation of 'One Degree North' his new novel.

After college Steve's first job was as an Account Executive at Young & Rubicam an advertising agency. Steve continued in advertising for some years before taking a short break that lasted five years, during which he sailed the Atlantic Ocean from Gibraltar to Antigua and spent time in the music business as a roadie before becoming a rock group tour manager visiting Poland, Dubai and Zimbabwe to mention only a few gigs 'on the road'.

Steve's experience in business produced his first book 'Success before Start-Up'. The book was written to help people prepare for starting their own businesses. He drew on his own mistakes and successes in creating a new product in the gardening sector. Spanish Rings, Spanish style flower pot holders that create Mediterranean hanging gardens. The company has grown into an international mail order concern.

In fiction, he has written a number of short stories, some of which can be found on One Degree North is Steve's first novel. He has started work on One Degree South that continues the adventures and misbehaviour of our heroes.

I am privileged to be working with students at Surrey University England conducting workshops to help them consider starting their own businesses once leaving based on my book 'Success Before Start-Up'. I am also a speaker at the City of London Business Library providing free advice for people wanting to start their own businesses too. Additionally, I am working with two talented coaches to help members of the UK Armed Forces transition back into society once they have left the services in a course called 'The Heightened Readiness for Resettlement.

Last, I am currently working on a new business book 'Boost Your Business Speaking and Writing Skills' along with the sequel my novel 'One Degree North'

The experience I gained from starting my own small business has helped to shape the real-life advice. Spanish Rings has now become an international mail order company.

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