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Success before Start-Up: How to prepare for business, avoid mistakes, succeed. Get it Right before You Start Paperback – May 30, 2011


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Product Details

  • Paperback: 202 pages
  • Publisher: MX Publishing (May 30, 2011)
  • Language: English
  • ISBN-10: 1908218754
  • ISBN-13: 978-1908218759
  • Product Dimensions: 6.1 x 0.4 x 9.2 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)

Editorial Reviews

About the Author

Steve started in advertising with Young & Rubicam then moved to CDP - Collett Dickenson Pearce, working as an account manager on blue-chip accounts. During a rather prolonged five year sabbatical in which he sailed the Atlantic and worked as a rock band tour manager and promoter. He returned to marketing and became a board director at an integrated marketing agency. In that time he won the ITMA Gold Award for Sales Promotion. Having been involved with developing campaigns, copywriting and project management to agency clients he decided to -put his money where his mouth was- and created a new product Spanish Rings, Spanish style flower pot holders, and won the New Product of the Year. His most recent marketing award was for the introduction of Water Rings; a Spanish Rings range extension. Today, Steve specialises in creative marketing communications with thewritecopy.co.uk and running spanishrings.com

Customer Reviews

4.9 out of 5 stars
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See all 9 customer reviews
This is a book I wish I had read before starting my own business.
Denise
The reader will learn how to make a business thrive right from the beginning, everything from choosing the right location to finding the right customers.
Kelly Pinella
The book has a fast-paced magazine-style, allowing the reader to breeze through the advice and absorb the content.
Dorcas Rosina

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By James Snyder on February 12, 2015
Format: Kindle Edition Verified Purchase
If you've ever thought about starting your own business, being your own boss, unplugging the company time clock and lounging in PJ's at home while you built your dream job from scratch, driven by that empty shop or warehouse for lease or sale that you knew would make the perfect spot to begin the best job you'll ever have, Steve Bridger's Success Before Start-up should be next on your reading list. What I enjoyed most about this how-to business book was it didn't feel like that One-Minute Manager, cookie-cutter sort of thing that puts you to sleep while trying to instill whatever wisdom or knowledge it purports to offer. Mr. Bridger offers a series of real-life start-ups, including his own, to quite interestingly explain how to start up any kind of business you can imagine--from a franchise to a ground-up, sink-or-swim, one-off endeavor. Before you lift the first finger, spend the first penny, he tells you where your head should be at, and what you should be doing first and then next. I can't imagine the failures and frustrations people have endured, and that could have been avoided, by taking the time to read these stories of those that have already been in the trenches and survived, and carefully noted the additional advice and direction offered, before starting out on their own. A really good read about having your own business.
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1 of 1 people found the following review helpful By Kelly Pinella on February 6, 2015
Format: Kindle Edition Verified Purchase
Every business student should read this. Anyone who wants to start a new business should read this. Even if a person already owns a business, there is a great deal of resources and valuable information in this book about how to have a more successful business. I say that business students and entrepreneurial people should read this book because in this book, the reader will explore many different types of businesses. Wanting to start your own business is admirable, but getting to know some of the nuts and bolts about various business opportunities will help a person narrow down the choices. Through a process of elimination, a person can read this book and determine which business type is best for them. Do you want to figure out which business you should start up? Read this book. Once the choice has been made, this book offers excellent resources and gives real life examples of businesses, showing how to move forward in a wise manner as a business person. The reader will learn how to make a business thrive right from the beginning, everything from choosing the right location to finding the right customers.
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1 of 1 people found the following review helpful By Denise on January 17, 2015
Format: Kindle Edition Verified Purchase
Success Before Start-up focuses on the success of new business ventures in a realistic way. It gives sound advice to people who want to start their own business - the pros and cons, followed by examples of successful business owners.

But this isn’t just a dry “how-to” manual that will collect dust on your virtual shelf; rather it engages the reader with its easy-to-read format and non-technical style that encourages would-be business owners on their journey to success. The links to websites and other resources detailed within the book make it a valuable resource to those considering a new business venture or to existing business owners who are looking for ways to strengthen their business plan and/or marketing efforts. Although the examples given are from the UK, the information provided is universal and can be applied to business start-ups anywhere. This is a book I wish I had read before starting my own business. I highly recommend it.
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1 of 1 people found the following review helpful By Dorcas Rosina on January 16, 2015
Format: Kindle Edition
Success Before Start-Up is just what a potential entrepreneur needs to read; a no-quibbling about, informative and interesting aid to any burgeoning business venture.

What a great idea to include so many case-histories; using actual points of comparison from experienced business people made the subject matter much more interesting, and will no doubt help readers setting forth on a new business venture to make useful contrasts with their own field of expertise.

The book has a fast-paced magazine-style, allowing the reader to breeze through the advice and absorb the content. It’s hard to craft a non-fiction book and make it interesting, which I consider Steve Bridger has achieved admirably. I enjoyed the humour that bound together the sections and chapters; dusting off what could otherwise be staid business-speak – and I defy any reader not to go Googling Spanishrings.com to enhance their own garden!
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1 of 1 people found the following review helpful By Kate Parker on February 11, 2015
Format: Kindle Edition Verified Purchase
So.... I actually wish I had read this book before I had started my own business.
Seriously.
This book is packed full of really engaging information from professionals who know how it all works. If you read this book and implement even half of the advice they have outlined, then you will be in a much stronger position.
After reading this book, I'm not going to go back and do a bit of an overhaul in my business. Unfortunately, this book has shown me that there are a few flaws in my current business world. The beautiful thing is that it's quite clear how to fix them. Better to learn from the professionals rather than not at all.
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More About the Author

Years ago, Steve attended RAF Changi Grammar School in Singapore. It was here that he experienced living in a vibrantly exciting multi-cultural society and loved every minute. The memories of that time have stayed with him. The passage from a school boy living in an innocent childhood bubble to the awareness of adulthood has shaped the creation of 'One Degree North' his new novel.

After college Steve's first job was as an Account Executive at Young & Rubicam an advertising agency. Steve continued in advertising for some years before taking a short break that lasted five years, during which he sailed the Atlantic Ocean from Gibraltar to Antigua and spent time in the music business as a roadie before becoming a rock group tour manager visiting Poland, Dubai and Zimbabwe to mention only a few gigs 'on the road'.

Steve's experience in business produced his first book 'Success before Start-Up'. The book was written to help people prepare for starting their own businesses. He drew on his own mistakes and successes in creating a new product in the gardening sector. Spanish Rings, Spanish style flower pot holders that create Mediterranean hanging gardens. The company has grown into an international mail order concern.

In fiction, he has written a number of short stories, some of which can be found on myebook.com. One Degree North is Steve's first novel. He has started work on One Degree South that continues the adventures and misbehaviour of our heroes.

I am privileged to be working with students at Surrey University England conducting workshops to help them consider starting their own businesses once leaving based on my book 'Success Before Start-Up'. I am also a speaker at the City of London Business Library providing free advice for people wanting to start their own businesses too. Additionally, I am working with two talented coaches to help members of the UK Armed Forces transition back into society once they have left the services in a course called 'The Heightened Readiness for Resettlement.

Last, I am currently working on a new business book 'Boost Your Business Speaking and Writing Skills' along with the sequel my novel 'One Degree North'

The experience I gained from starting my own small business www.spanishrings.com has helped to shape the real-life advice. Spanish Rings has now become an international mail order company.