If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
Successful Affiliate Marketing for Merchants
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From the Back Cover
If you're an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
About the Author
Shawn Collins is the manager of the ClubMom.com affiliate program, which he launched in March 2000. Prior to joining ClubMom, Shawn served as the Affiliate Manager for Refer-it.com, as well as the Senior Marketing Analyst for Medsite.com. His bi-weekly columns on affiliate marketing appear on ClickZ.com, and he has been the guest columnist for a number of online and offline publications, including SAM Magazine.
Additionally, Shawn founded the United States Affiliate Manager Coalition, a professional organization of affiliate marketers, as well as co-funding Affiliate Metrix, Inc., a research, analysis, and benchmarking initiative for the affiliate marketing industry. Shawn co-founded the Affiliate Webinar, an online conference for affiliates and affiliate managers, with CashPile.com.
Frank Fiore has been involved with e-commerce from its inception and knows it from both the consumer and merchant side of the equation. He is an established e-commerce expert and author of three books on e-commerce entitled "e-Marketing Strategies", "The Complete Idiot's Guide to Starting an Online Business" and "Dr. Livingstone's Online Shopping Safari Guidebook." He is the Online Shopping Guide for About.com and President of Concurrent Commerce Technologies, an Internet applications service provider specializing in dynamically price-enabling products and services on the Net.
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
While there is some useful information in this book it is pretty outdated.
When it was released in 2001 I believe it was the definitive work on the subject.
However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.
If it was updated, and brought up to date with live links for the same subjects, maybe.
As is, a waste of time.
When it was released in 2001 I believe it was the definitive work on the subject.
However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.
If it was updated, and brought up to date with live links for the same subjects, maybe.
As is, a waste of time.
9 of 9 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.
18 of 21 people found the following review helpful
Format:Paperback
I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very little that was new in the affiliate marketing space and was actually a lot of common sense. I was also distracted by the poor editing job - numerous typos, several incorrect references, etc. If affiliate marketing is new to you, this book may be helpful. If you are somewhat of a vetern, there's very little worth your time.
Most Recent Customer Reviews
Great book for Affiliate Managers
If you become or need to learn how to manage an affiliate program this is the book to get.
Published on April 15, 2009 by James E. Dorans
The Classic and Must Have
If you are new to Affiliate Marketing and got the job to manage your companies Affiliate Program or want to get this job, you should buy this book. Read more
Published on July 24, 2006 by Carsten Cumbrowski
Excellent information but out of date
Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Read more
Published on September 22, 2004 by Ilana Rabinowitz
The Bible of Affiliate Marketing Books
If you're in the Affiliate business, or want to be, you must read this book. Can you become a priest without reading the Bible? Probably not. Read more
Published on January 16, 2004 by Jim Kukral
This is a definite MUST HAVE for any web site merchant!
I only wish I would have read this book before I put my affiliate program together. This book is so crammed full of valuable information, resources, tips, and help. Read more
Published on July 20, 2001 by Darcy Hoag
Merchants & Affiliates Need this Book!
This book is excellent! Merchants need to read this book to learn the options and steps to making their business thrive on the internet. Read more
Published on June 17, 2001 by Wendy Shepherd
The ultimate guidebook for affiliate managers
I've read and re-read this book, and I can't get over how useful it has been for me. It's not like a typical marketing book that is written in a high-brow "I'm smarter than... Read more
Published on June 13, 2001
Great Resource!!
Shawn and Frank have put together a no-nonsense guide to running a sucessful affiliate program. Based on hands-on experience running an actual program, the book provides real life... Read more
Published on June 4, 2001 by Cynthia Arko
Finally a reasonably priced - GOOD - merchant's guide!
In the burgeoning industry of affiliate marketing, it's refreshing to see a publication that provides a wholesome recipe, without a ludicrous price tag. Read more
Published on April 30, 2001 by Herby Olschewski
A Must For Every Affiliate
After reading this new book by Frank Fiore and Shanwn Collins, I was extremely impressed by the amount of valuable information that I encountered. Read more
Published on April 27, 2001 by Rita F. Kershaw
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