Successful Affiliate Marketing for Merchants [Paperback]

Shawn Collins (Author), Frank Fiore (Author)

Book Description

ISBN-10: 0789725258 | ISBN-13: 978-0789725257 | Publication Date: April 21, 2001 | Edition: 1

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Editorial Reviews

From the Back Cover

If you're an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

About the Author

Shawn Collins is the manager of the ClubMom.com affiliate program, which he launched in March 2000. Prior to joining ClubMom, Shawn served as the Affiliate Manager for Refer-it.com, as well as the Senior Marketing Analyst for Medsite.com. His bi-weekly columns on affiliate marketing appear on ClickZ.com, and he has been the guest columnist for a number of online and offline publications, including SAM Magazine.

Additionally, Shawn founded the United States Affiliate Manager Coalition, a professional organization of affiliate marketers, as well as co-funding Affiliate Metrix, Inc., a research, analysis, and benchmarking initiative for the affiliate marketing industry. Shawn co-founded the Affiliate Webinar, an online conference for affiliates and affiliate managers, with CashPile.com.

Frank Fiore has been involved with e-commerce from its inception and knows it from both the consumer and merchant side of the equation. He is an established e-commerce expert and author of three books on e-commerce entitled "e-Marketing Strategies", "The Complete Idiot's Guide to Starting an Online Business" and "Dr. Livingstone's Online Shopping Safari Guidebook." He is the Online Shopping Guide for About.com and President of Concurrent Commerce Technologies, an Internet applications service provider specializing in dynamically price-enabling products and services on the Net.

Product Details

• Paperback: 352 pages
• Publisher: Que; 1 edition (April 21, 2001)
• Language: English
• ISBN-10: 0789725258
• ISBN-13: 978-0789725257
• Product Dimensions: 9.1 x 7.3 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #1,009,973 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars Extremely useful for anyone launching an affiliate program, August 19, 2002

By 

Kelly Monaghan "intrepidtraveler.com" (Branford, CT USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Successful Affiliate Marketing for Merchants (Paperback)

This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.

8 of 8 people found the following review helpful:

2.0 out of 5 stars Past It's Prime, October 21, 2005

By 

S. Michael Claggett (San Diego, CA USA) - See all my reviews
(REAL NAME)   

This review is from: Successful Affiliate Marketing for Merchants (Paperback)

While there is some useful information in this book it is pretty outdated.

When it was released in 2001 I believe it was the definitive work on the subject.

However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.

If it was updated, and brought up to date with live links for the same subjects, maybe.

As is, a waste of time.

17 of 20 people found the following review helpful:

3.0 out of 5 stars Quite Disappointed, July 25, 2001

By A Customer

This review is from: Successful Affiliate Marketing for Merchants (Paperback)

I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very little that was new in the affiliate marketing space and was actually a lot of common sense. I was also distracted by the poor editing job - numerous typos, several incorrect references, etc. If affiliate marketing is new to you, this book may be helpful. If you are somewhat of a vetern, there's very little worth your time.