Customer Reviews

Successful Affiliate Marketing for Merchants

5 star:		(11)
4 star:		(2)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.

While there is some useful information in this book it is pretty outdated.

When it was released in 2001 I believe it was the definitive work on the subject.

However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.

If it was updated, and brought up to date with live links for the same subjects, maybe.

As is, a waste of time.

I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very little that was new in the affiliate marketing space and was actually a lot of common sense. I was also distracted by the poor editing job - numerous typos, several incorrect references, etc. If affiliate marketing is new to you, this book may be helpful. If you are somewhat of a vetern, there's very little worth your time.

Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a lifetime in web years.

After reading this new book by Frank Fiore and Shanwn Collins, I was extremely impressed by the amount of valuable information that I encountered. This book may have been written with the merchants in mind, but I consider it a must for any affiliate that wants to learn about this new industry.

For first-time affiliate managers or seasoned pros in affiliate marketing -- this easy to read "how-to" book is a must-have manual for guaranteed success!

I have been setting up affiliate programs for years and in "Successful Affiliate Marketing for Merchants, I discovered great new resources and recommendations for maximizing affiliate programs that I can't wait to try!

Shawn Collins is my guru in Affiliate Marketing. Everything I know about this field I learned by reading his online editorials and articles--now all his expertise and insight is gathered together in one, completely up-to-date, easy to read book.

If you are new to Affiliate Marketing and got the job to manage your companies Affiliate Program or want to get this job, you should buy this book. It is also an item that should be in the library of a bigger company with a large in-house managed Affiliate Program as reference for new Employees but also for your Veterans.

Marketing and/or technical skills and background certainly help with the job as Affiliate Manager, but most important are communication skills and the knowledge about what makes affiliates "tick".

This book, although in certain areas a bit outdated, holds up as being the most comprehensive print work available to this day, with everything you need to know to start, manage and grow a successful Affiliate Program.

You will never get as much condensed knowledge and practical experiences made by the authors in one book for such a low price.

The only additional Item I can recommend is the just recently released product called "Affiliate Manager 1st Edition" which has a steep price tag but provides tons of video, audio and print material. Amazon does not carry it (yet) as I am writing this, but you can find it on the Internet.

You can't do anything wrong if you get both.

I only wish I would have read this book before I put my affiliate program together. This book is so crammed full of valuable information, resources, tips, and help. I took 4 pages worth of notes. This book is excellently written both for the merchant who is thinking about putting an affiliate program together as well as for someone with an existing successful affiliate program. I doubt that there is a more complete and thorough book on successful affliate managment. I would give this book 10 stars if I could!

In the burgeoning industry of affiliate marketing, it's refreshing to see a publication that provides a wholesome recipe, without a ludicrous price tag. Shawn and Frank talk straight from the trenches and have done a marvelous job conveying a wealth of useful information. Merchants who wish to explore a revenue sharing business model would do well to absorb this book. Those who already have an affiliate program in place should use it as a barometer of their success. I feel so strongly about the quality of this book that we are including a copy, by default, in our membership package at AffiliateFORCE.com Herby Olschewski, Chairman & CEO, AffiliateFORCE.com

If you plan to learn something, i suggest learning it from the best in the business. Shawn C. and Frank F. have been doing this and doing it right for a long time now, and it shows. I do not have alot of background in marketing or e-commerce, but this brought me up to speed on everything necessary to be successful at affiliate marketing. Good Luck, and thanks guys!