Successful Affiliate Marketing for Merchants (Paperback)

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Editorial Reviews

Product Description

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

From the Back Cover

If you're an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

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Product Details

• Paperback: 352 pages
• Publisher: Que (April 21, 2001)
• Language: English
• ISBN-10: 0789725258
• ISBN-13: 978-0789725257
• Product Dimensions: 9.1 x 7.2 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
• Amazon.com Sales Rank: #326,674 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

4.0 out of 5 stars Extremely useful for anyone launching an affiliate program, August 19, 2002

By	Kelly Monaghan "intrepidtraveler.com" (Branford, CT USA) - See all my reviews (REAL NAME)

This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.

7 of 7 people found the following review helpful:

2.0 out of 5 stars Past It's Prime, October 21, 2005

By	S. Michael Claggett (San Diego, CA USA) - See all my reviews (REAL NAME)

While there is some useful information in this book it is pretty outdated.

When it was released in 2001 I believe it was the definitive work on the subject.

However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.

If it was updated, and brought up to date with live links for the same subjects, maybe.

As is, a waste of time.

7 of 7 people found the following review helpful:

4.0 out of 5 stars Excellent information but out of date, September 22, 2004

By	Ilana Rabinowitz (Bronx, NY USA) - See all my reviews (REAL NAME)

Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a lifetime in web years.