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Successful Affiliate Marketing for Merchants (Paperback)

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4.6 out of 5 stars  See all reviews (16 customer reviews)

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Frequently Bought Together

Successful Affiliate Marketing for Merchants + A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants + Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich
Price For All Three: $54.80

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Product Description

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.


From the Back Cover

If you're an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Product Details

  • Paperback: 352 pages
  • Publisher: Que (April 21, 2001)
  • Language: English
  • ISBN-10: 0789725258
  • ISBN-13: 978-0789725257
  • Product Dimensions: 9.1 x 7.2 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon.com Sales Rank: #326,674 in Books (See Bestsellers in Books)

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    #78 in  Books > Business & Investing > Marketing & Sales > Marketing > Multilevel

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16 Reviews
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 (2)
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Average Customer Review
4.6 out of 5 stars (16 customer reviews)
 
 
 
 
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8 of 8 people found the following review helpful:
4.0 out of 5 stars Extremely useful for anyone launching an affiliate program, August 19, 2002
This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.
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7 of 7 people found the following review helpful:
2.0 out of 5 stars Past It's Prime, October 21, 2005
By S. Michael Claggett (San Diego, CA USA) - See all my reviews
(REAL NAME)   
While there is some useful information in this book it is pretty outdated.

When it was released in 2001 I believe it was the definitive work on the subject.

However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.

If it was updated, and brought up to date with live links for the same subjects, maybe.

As is, a waste of time.
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7 of 7 people found the following review helpful:
4.0 out of 5 stars Excellent information but out of date, September 22, 2004
By Ilana Rabinowitz (Bronx, NY USA) - See all my reviews
(REAL NAME)   
Not too many things change faster than the internet. This book is chock full of good information and it is the only serious book on the subject available. Please issue a new edition! It is a couple of years out of date, which is a lifetime in web years.
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Most Recent Customer Reviews

5.0 out of 5 stars Great book for Affiliate Managers
If you become or need to learn how to manage an affiliate program this is the book to get.
Published 6 months ago by James E. Dorans

5.0 out of 5 stars The Classic and Must Have
If you are new to Affiliate Marketing and got the job to manage your companies Affiliate Program or want to get this job, you should buy this book. Read more
Published on July 24, 2006 by Carsten Cumbrowski

5.0 out of 5 stars Excellent Resource for Affiliate Merchants
Well-written "How to" guide to building an affiliate program. A must read for new Internet entrepreneurs.
Published on August 11, 2004 by S. Brogdon

5.0 out of 5 stars The Bible of Affiliate Marketing Books
If you're in the Affiliate business, or want to be, you must read this book. Can you become a priest without reading the Bible? Probably not. Read more
Published on January 16, 2004 by James Kukral

3.0 out of 5 stars Quite Disappointed
I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed... Read more
Published on July 25, 2001

5.0 out of 5 stars This is a definite MUST HAVE for any web site merchant!
I only wish I would have read this book before I put my affiliate program together. This book is so crammed full of valuable information, resources, tips, and help. Read more
Published on July 20, 2001 by Darcy Hoag

5.0 out of 5 stars Merchants & Affiliates Need this Book!
This book is excellent! Merchants need to read this book to learn the options and steps to making their business thrive on the internet. Read more
Published on June 17, 2001 by Wendy Shepherd

5.0 out of 5 stars The ultimate guidebook for affiliate managers
I've read and re-read this book, and I can't get over how useful it has been for me. It's not like a typical marketing book that is written in a high-brow "I'm smarter than... Read more
Published on June 13, 2001

5.0 out of 5 stars Great Resource!!
Shawn and Frank have put together a no-nonsense guide to running a sucessful affiliate program. Based on hands-on experience running an actual program, the book provides real life... Read more
Published on June 4, 2001 by Cynthia Arko

5.0 out of 5 stars Finally a reasonably priced - GOOD - merchant's guide!
In the burgeoning industry of affiliate marketing, it's refreshing to see a publication that provides a wholesome recipe, without a ludicrous price tag. Read more
Published on April 30, 2001 by Herby Olschewski

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