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In today's highly competitive global economy, actionable business intelligence (BI) is crucial to success. Yet while many companies have made substantial investments in BI infrastructure, few employees are taking advantage of the powerful BI tools they have at their fingertips. This is because technology is only part of a truly successful, company-wide BI strategy. Executive support, an analytic culture, and strong business-IT partnerships and collaboration are among the many other facets that make up a winning end-to-end BI initiative.
Written by industry analyst and BI consultant Cindi Howson, Successful Business Intelligence: Secrets to Making BI a Killer App reveals how to get the most value out of your BI investments. The book draws on exclusive survey data and real-world case studies of BI success stories at Continental Airlines, The Dow Chemical Company, Corporate Express, 1-800 CONTACTS, and other companies to identify proven BI best practices you can put to use in your organization, including:
Business intelligence has the power to change people's way of working, to enable businesses to compete more effectively and efficiently, and to help non-profits stretch their dollars further. Successful Business Intelligence: Secrets to Making BI a Killer App holds the key to bringing technological innovations together with the people, processes, and culture of any organization in order to achieve a competitive and profitable BI strategy.
Cindi Howson is the founder of BIScorecard, a website for in-depth BI product reviews, and has 15 years of BI and management reporting experience. She writes and blogs for Intelligent Enterprise, and is an instructor for The Data Warehousing Institute (TDWI). Prior to founding BIScorecard, Cindi was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University
Zipped right through this book as it contains an abundance of good information regarding business intelligence and its use and misuse. Read morePublished on February 18, 2013 by Ruth Rutherford
As a long time programmer who is only recently moving in to the BI world, I found this book to be an easy and insightful read. Read morePublished on January 18, 2013 by S. Thompson
I finished this book in less than 48 hours, a definite page turner. The case studies were fascinating and directly applicable to further understanding and sparks additional... Read morePublished on July 26, 2012 by MalMurph
I read this book in about 6 days on my phone using the kindle app. Just starting out in BI and it gives a fantastic impartial overview of the whole world. Read morePublished on April 25, 2012 by Henry Rendleman