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Successful Business Plan: Secrets & Strategies (Successful Business Plan Secrets and Strategies) Paperback – September 16, 2010


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Product Details

  • Series: Successful Business Plan Secrets and Strategies
  • Paperback: 425 pages
  • Publisher: Planning Shop; 5 edition (September 16, 2010)
  • Language: English
  • ISBN-10: 1933895144
  • ISBN-13: 978-1933895147
  • Product Dimensions: 8.2 x 1 x 10.6 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #165,715 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.


More About the Author

Rhonda Abrams was born in Los Angeles, CA and earned degrees from both UCLA and Harvard. She has advised, mentored and consulted entrepreneurs and small business owners for over twenty years. Her knowledge of the small business market and her passion for entrepreneurship have made her one of America's most recognized advocates for small business. Her weekly newspaper column, "Small Business Strategies," is the nation's most widely-read column about small business, reaching more than 20 million readers through 130 newspapers, USATODAY.com, Inc.com, and Costco Connection magazine.

Rhonda's first book, The Successful Business Plan: Secrets & Strategies, was acclaimed by Forbes magazine as one of the two best books for small business and by Inc. magazine as one of the six best books for start-ups. Now in its fourth edition, it is used as the primary text for business plan classes by hundreds of business schools.

Customer Reviews

Easy to follow, and well organized book structure.
Catherine
So I purchased this book and took it home it took me six whole week of continuous reading and with also doing each chapters exercises to get though it.
Sharon Landis LMT PSMassages
This is a great book for anyone considering starting a business.
Rhonda

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Rhonda on March 15, 2012
Format: Paperback Verified Purchase
This is a great book for anyone considering starting a business. It takes you step by step through the various things that need to be considered; target market, competition, funding, fixed and variable costs, marketing, etc. Very comprehensive with charts and exercises to help determine if the business idea is valid in the area and with the target market planned. This book will help you make a decision based on research and the likelihood of success for the business being considered. You will determine strengths and weaknesses, opportunities, and threats to success for the planned product or service and your chosen market. This book and the tools within can save a lot of time, money, and potential failure for those willing to invest the time and effort to use it wisely.
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8 of 9 people found the following review helpful By Paige on December 8, 2010
Format: Paperback
My second book by Abrams, she lays out instructions on start-up companies practically, including the essential information. Worksheets help motivate you to work on your business.
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2 of 2 people found the following review helpful By seester3 on November 26, 2013
Format: Paperback Verified Purchase
It's been a tremendous help with my Business Marketing Plan class. The examples have been quite inciteful. The professor lets us know each week how helpful the text will be for the week's assignments.
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2 of 2 people found the following review helpful By gag gifter on June 4, 2013
Format: Paperback Verified Purchase
This was recommended by a business colleague. It is a textbook, but the way its written is easy to read. Anyone who is interested in business and wants to read about other well known business names, this book is a great read. It also has sample pages to practice with. It's nice to read and learn about top companies from a growing business perspective.
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4 of 5 people found the following review helpful By Tip Jordan on February 1, 2013
Format: Paperback Verified Purchase
This is a book that was required for my last MBA class. It was great as it kept me on track in writing my paper.
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1 of 1 people found the following review helpful By JL on June 27, 2014
Format: Paperback Verified Purchase
I really liked this book. I have bought many Business Plans books and I must say that I keep going back to this one for reference. The business plan is there, half for the person or entity that you are pitching to, but the other half is actually for you and your team. This book does a thorough job of covering all aspects of the business including marketing, brand, financials (I even bought the financial software tool from the author's website. I highly recommend that tool too.), executive summary, etc. It has great templates for you to follow. The templates did not do much for me because I already had many of it built, but if you are starting from scratch, the templates will save you tons of time. If you are looking to startup a business and do not want to pay high dollars to work with a consultant on the business plan, I say this is a great book (maybe even the BEST book) to start.
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1 of 1 people found the following review helpful By Starr Manafort on January 7, 2014
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This book is amazing for business people looking to write their own business plan. It breaks everything out clearly and provides excellent examples. It also gives you great references and tips and tricks from real entrepreneurs.
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1 of 1 people found the following review helpful By Murilo on December 18, 2013
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This is a direct and simple guide to start a new venture ou a BP. It embraces all areas that you need to analyse in a new venture and it has examples of tables (to organize and calculate) and concepts for developing a new idea.
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Most Recent Customer Reviews