First Sentence:
STARTING and running a successful business in today's rapidly changing world is a considerable challenge.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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sports nutrition shake, successful business planning, capitalization plan, order getters, initial startup costs, customer service plan, merchandising plan, bad debts ratio, market description, income projection, nutrition industry, expense journal, company description, breakeven analysis, markup percentage, business overview, purchasing budget, business checking account, packaging concept, brand promise
Key Phrases - Capitalized Phrases (CAPs):
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Company Plan, Selling Strategies, Operating Plan, Pro Forma Financial Statements, Leading Brands, Risk Assessment, Uses of Funds Statement, Robert Jackson, Yellow Pages, Depreciation Expense, Hong Kong, Profit Planning, Successful Worksheets, Job Title, Location Analysis, San Diego, Cartoons Peter, Deviation Analysis, General Journal, New York, Sale of Fixed Assets, Sample Outline, Current Asset Sheet, Estimated Tax Form, Feasibility Study
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