Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer [Paperback]

Lee Boyan (Author)

Book Description

Publication Date: June 2, 1989

Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer

Editorial Reviews

Review

"Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job." --The Wall Street Journal

Book Description

"Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in person or by phone, the book shows you how to gain an audience that has top-level buying authority. You will learn how to:

Gain confidence and conquer the fear of making cold calls

Eliminate reluctance on the part of the buyer

Design a cold-calling strategy for getting new business

Avoid commonly used, ineffective words and phrases

Find prospects from a variety of often overlooked sources

Create an irresistible invitation to hear your presentation

Relax even the toughest prospects

Deal with indifference, skepticism, procrastination, and objections

This is the ultimate blueprint for anyone who wants to master the art of cold-call selling."

Product Details

• Reading level: Ages 17 and up
  
• Paperback: 288 pages
• Publisher: AMACOM; 2 Sub edition (June 2, 1989)
• Language: English
• ISBN-10: 0814477186
• ISBN-13: 978-0814477182
• Product Dimensions: 9 x 6 x 0.8 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #514,470 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 19 people found the following review helpful:

4.0 out of 5 stars Selling techniques over the phone, etc., January 27, 2003

By A Customer

This review is from: Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer (Paperback)

The author did a very good job of sticking to his objective of only teaching you cold calling techniques; that is, techniques to get the appointment, not techniques on how to sell once you got that appointment. He had many, many good ideas; some of which I learned, some of which I knew but had to be reminded of. I would recommend his book to anyone wanting to do a better job at cold call prospecting. The one big negative I would say about this book is that he took too many pages to get his points across, much too verbose. I got tierd of reading it, and kept telling myself, OK, when is he going to get to the point. Other than that, I would highly recommend the book.

16 of 17 people found the following review helpful:

5.0 out of 5 stars Phenomenal coaching from a real-life sales superstar !, December 28, 2003

By 

Pork Chop (Lisbon, Portugal) - See all my reviews

Amazon Verified Purchase

This review is from: Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer (Paperback)

First of all, my career background touches
many fields, such as computers, internet,
customer service, sales, telemarketing,
insurance, finance, telecommunications
and so on.

In a previous existence or job, I handled
thousands of outbound sales calls, mixed
with inbound, as well.

I've done veyr well well in my field, but also,
I've witnessed some sales superstars with equal
and sometimes, even better sales experience and
results than my own.

Reading the 260 pages of this book, by Mr Lee Boyan,
I have to admit this man is the right man to coach
veteran and newbie sales reps alike.

The door-to-door selling, or in personal sales,
coupled with telemarketing or outbound sales,
advice is obviously, plainly based in reality.

Frequently, the advice he gives, I find I've been
practicing many of those points all along, by
learning through my own mistakes, but also, by
knowing what worked the best, and by natural talent,
and also, by picking up from co-workers.

The bottom line, is that this book will easily FINE-TUNE
your own techniques, approaches. It will inform you
of new skills, perhaps you've never used in a job
situation (either on the phone, or in person, or
setting appointments). It will make you realize of many
small tricks you felt were "your own" but actually, are
techniques all pros should be using, all the time, on
the job.

This book was written 1983, and then revised in 1989,
yet it feels like it was written this year !!!

That's how good it is.

19 of 21 people found the following review helpful:

4.0 out of 5 stars Learn how to prospect, March 21, 2002

By 

dan (chicago, Il) - See all my reviews

This review is from: Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer (Paperback)

Boyan's book is essentially a book about prospecting and turning those prospects into appointments with potential customers. He teaches readers to present themselves as problem solvers to potential customers' concerns. The emphasis throughout the book is placed on the customers. Boyan devotes a chapter to customer psychology and gives consideration to the reasons why customers make purchasing decisions. Although somewhat simplified, his suggestion for addressing a customer's concern by paraphrasing it so the customer feels like you understand him, and then offering a solution can be used in a number of ways to persuade customers to make an appointment with you. The only problem is he only presents one way to address a customer's concerns and pretty soon the customer catches on to your technique and stops listening to you. But still I recommend it. It's worth [the price], and the techniques presented in this book have lead me to make appointments with customers that eventually lead to $5,000 aluminum siding sales, $8,000 kitchen remodeling sales, and $4,000 windows sales.