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Successful Direct Mail (Business Success Guide)

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Successful Direct Mail (Business Success Guide) [Paperback]

Liz Ferdi (Author)

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Book Description

Series: Business Success Guide | Publication Date: July 1997

Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Creating a direct mail program, focusing on the correct market for a given product, selecting and preparing mailing lists, testing the market with various advertising packages and offers, dealing with customer response, measuring the success of a campaign, and much more are all areas covered here to assure positive results from a direct mail program.

Product Details

Paperback: 96 pages
Publisher: Barron's Educational Series (July 1997)
Language: English
ISBN-10: 0764100742
ISBN-13: 978-0764100741
Product Dimensions: 7.7 x 5.1 x 0.3 inches
Shipping Weight: 1.6 ounces
Amazon Best Sellers Rank: #4,616,295 in Books (See Top 100 in Books)

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