Businesses that survive for five years have the best chance of success. Plan for sixty months right from the start. Some entrepreneurs empty their checking accounts, take on massive amounts of debt, risk their homes, and hope after two years their businesses will have the financial strength to continue. The Successful Entrepreneur is for everyone who is financially conservative, wants to own a business, and finds the traditional risky method frightening and not right for them. Every day men and women set out on a new venture because they have lost their jobs or want to be their own boss. Anastasi shows how you can make decisions using data easily gathered that gives realistic advice on how to start a business with minimal risk as well as how to manage human resources, sales, and marketing. And here is a plan that takes you from day one right through a five year plan. Using a refreshingly simple approach, Anastasi shows you how to gather and interpret data like a high-priced consultant, accurately predicting important information such as market potential, startup costs, and marketing costs. Beginning entrepreneurs will learn how to own a self-sustaining business, if they are willing to take their time to do it right.
Book Description
Editorial Reviews
Review
A comprehensive, readable and friendly companion to guide entrepreneurs along their exciting journey. Dr. Anastasi has delivered all the essentials. . . the ultimate how-to guide for entrepreneurs. --Jim French, President, Hill-Holliday
Tom Anastasti is one of those unique individuals who makes the complex simple. He has feet in three worlds, the practical, the legal, and the academic. This book on entrepreneurship walks you through all you will need to get started and keep it going, building on his reputation in leadership and negotiations to provide the blue prints you will need to manage both the numbers and the people side of your efforts. --Lloyd S. Baird, Chairman, Organizational Behavior Dept., Boston University, School of Management
Tom Anastasi has created an easy to read, yet invaluable primer for anyone who has entrepreneurial spirit, but needs entrepreneurial know how. He has captured what many of us learned through trial and error, mostly error. I wish I had this guidance when I started my own business, as I could have saved a lot of pain (and money). . . highly recommended. --George H. Labovitz, Ph.D. President & CEO-ODI, Professor, Boston University School of Management
Tom Anastasti is one of those unique individuals who makes the complex simple. He has feet in three worlds, the practical, the legal, and the academic. This book on entrepreneurship walks you through all you will need to get started and keep it going, building on his reputation in leadership and negotiations to provide the blue prints you will need to manage both the numbers and the people side of your efforts. --Lloyd S. Baird, Chairman, Organizational Behavior Dept., Boston University, School of Management
Tom Anastasi has created an easy to read, yet invaluable primer for anyone who has entrepreneurial spirit, but needs entrepreneurial know how. He has captured what many of us learned through trial and error, mostly error. I wish I had this guidance when I started my own business, as I could have saved a lot of pain (and money). . . highly recommended. --George H. Labovitz, Ph.D. President & CEO-ODI, Professor, Boston University School of Management
About the Author
TOM ANASTASI has been a SBDC business consultant and a small business owner. He teaches Leadership at Harvard University s School of Public Health and is the MBA director and former Dean of Graduate and Continuing Studies at Daniel Webster College. He has taught at Boston University s School of Management for over fifteen years and earned a C.S.S. in Administration and Management and an A.L.M in Psychology both from Harvard University, as well as a Ph.D. from Boston University.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Making Your Business Idea a Reality,
By
This review is from: The Successful Entrepreneur (Paperback)
Tom Anastasi gives a practical, no nonsense approach to small business success from start to selling a business. His personal experience as a business owner, a business consultant, and professor of leadership and human resources provides a wealth of knowledge to the reader. There are four phases covered -- Start up which emphasizes whether you are a fit as a small business owner, marketing research, raising capital, and making the go/no go decision; Being the Boss goes into the issues of having employees and leadership; Sales and Marketing provides pricing models, budging, and sales as well as sales management stratgeies; finally in Years Two through Five, you learn that success in small business requires perseverance and reality checks along the way. The case studies and appendices are very helpful to bring the points home and provide implementation support. If you have a small business dream, this is a great book to bring your dream to reality.
Sheryl Dawson COO Total Career Success, Inc. Co-Author Job Search: The Total System (3rd Ed)
5.0 out of 5 stars
FANTASTIC,
By Therese Franzese (Nashua, NH) - See all my reviews
This review is from: The Successful Entrepreneur (Paperback)
Enjoyable and educational read, DR Anastast explains the Entrepreneur Spirit in laymans terms. Everyone should have one on hand to refer to as they start and grow your business.......... I LOVED IT could not put it down till I was done reading it...Fantastic Information. Thank You DR A....You're the BEST
5.0 out of 5 stars
A must read!,
By
This review is from: The Successful Entrepreneur (Paperback)
Great practical hands on book! Having taught Entrepreneurship and Small Business Management, I try to provide the students will the best resources available. This book is certainly one of those resources. I would recommend "The Successful Entrepreneur" to business students or anyone considering starting their own business. It could mean the difference between success or failure. "The Successful Entrepreneur" is definitely a must read and a best reference for any entrepreneur or small business owner!
Share your thoughts with other customers: Create your own review
|
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
