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Successful Freelancing for Web Designers: The Best of Smashing Magazine Paperback – February 28, 2011


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Product Details

  • Paperback: 208 pages
  • Publisher: Wiley; 1 edition (February 28, 2011)
  • Language: English
  • ISBN-10: 1119992737
  • ISBN-13: 978-1119992738
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 13.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #623,409 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

15 of 15 people found the following review helpful By Eliza G. on June 23, 2011
Format: Paperback Verified Purchase
While a fair amount of the information in this book is essentially common sense, there is plenty of hard business information here to make this book worth your while. I've been self-employed for over a decade and have handled a robust number of clients, and I definitely picked up more than a few helpful tips.

If you're like most freelancers I know, you'll find the information on how to create a professional proposal that sells, how to convert prospects into clients, how to price projects, what should be in a contract (you do use contracts, don't you?), how many comps to do, how to address and prevent project creep, and how to communicate with clients all very useful.

The book is laid out into 4 parts (with a total of 23 chapters):
1. Basic Skills of Freelance Web Designers
2. Communication with Clients and Partners
3. Marketing: Effective Strategies for Freelancers
4. Contracts and Pricing

If you don't have time to read cover to cover, make sure you don't miss Chapter 4: Critical Mistakes Freelancers Make; Chapter 7: Pitching like a Pro; Chapter 16: How to Create the Perfect Client Questionnaire; Chapter 21: Freelance Contracts: Do's and Don'ts; and Chapter 22: What's in a Price: Guidelines for Pricing Web Design.
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More About the Author

The Smashing Magazine GmbH is one of the world's leading online publishing companies in the field of web design and web development. Founded in 2009 by Sven Lennartz and Vitaly Friedman, the company's headquarters are situated in southern Germany's sunny city of Freiburg im Breisgau. Its lead publication, Smashing Magazine, has gathered a devoted community exceeding half a million subscribers, followers and fans. Each and every publication is carefully edited, reviewed and curated according to the high quality standards set in Smashing Magazine's own publication policy. Since its emergence back in 2006, Smashing Magazine has proven to be a trustworthy source of information and technology of the creative web industry.