Successful Fundraising: A Complete Handbook for Volunteers and Professionals [Paperback]

Joan Flanagan (Author)

Book Description

Publication Date: April 1, 1993

Today's fundraisers are facing the toughest competition in years and an uncertain economy. Flanagan provides volunteers and professionals with proven methods for landing major donors, organizing direct-mail solicitations and communitywide campaigns, and more. Flanagan also authored The Grass Roots Fundraising Book and The Successful Volunteer Organization.

Editorial Reviews

From Library Journal

Drawing on her experience in leading fundraising workshops for nonprofits, Flanagan has written a practical manual that will be of use to both novice and experienced fundraisers in all types of organizations. She provides an overview of all the possibilities--memberships, big gifts, planned giving, product sales and cause-related marketing, and foundation grants--and gives specific examples of strategies used by large and small organizations. Flanagan is also realistic about moving from dreaming about money to going out and getting it. She includes an annotated reading list and offers a good discussion of the resources provided by the Foundation Center and other organizations. In these lean times, nonprofits must know every revenue source. This book identifies those sources and offers ethical and profitable strategies for tapping them.
- Mary Jane Ballou, Ford Fdn. Lib., New York
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

Joan Flanagan is a well-known professional fundraiser, consultant, and speaker. President of Joan Flanagan And Associates, a Chicago-based fundraising counsel, she is also the author of The Grass Roots Fundraising Book.

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 315 pages
• Publisher: Contemporary Books (April 1, 1993)
• Language: English
• ISBN-10: 0809238128
• ISBN-13: 978-0809238125
• Product Dimensions: 8.9 x 6 x 1.1 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,629,810 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

23 of 24 people found the following review helpful:

5.0 out of 5 stars Great book!, October 18, 2002

By A Customer

This review is from: Successful Fundraising : A Complete Handbook for Volunteers and Professionals (Paperback)

I'm not a professional fundraiser, but I plan to become involved in nonprofits, and this book was great! I know of some nonprofits that get all of their money from corporate donations and then complain about not having enough money. This isn't the way to do it, according to Ms. Flanagan. In order to be a successful fundraiser, you need to ask, ask, ask, and you need to provide many different ways for different people to give. Flanagan goes into many aspects of the game, including how to send follow up letters, when to ask, how often to ask, and different ways of making it easy to get big gifts. I especially liked the way she talks about the psychology of rich people and poor people, and how both tend to give in different ways. She tells us never to make decisions for givers--just ask, present them with the different options, and let them decide. Great advice.

I would recommend this book to anyone who wants to get involved with charity. The marginal profit from the first day will probably cover the cost of this book many times over.

14 of 17 people found the following review helpful:

5.0 out of 5 stars Joan Flanagan can make you a success!, November 16, 2000

By 

GC (Wheaton, IL USA) - See all my reviews

This review is from: Successful Fundraising: A Complete Handbook for Volunteers and Professionals (Paperback)

Successful Fundraising is a great resource for non-profit agencies! It is very easy to read, straightforward, and actually a fun read too! Joan gives great examples and stories to illustrate her points.

I recently had the opportunity to attend one of Joan's courses - and she is just as wonderful and helpful in person. She presents the daunting tasks of fundraising in simple language, common sense and humor.

This book should be the "bible" of every non-profit fundraiser!

5 of 5 people found the following review helpful:

5.0 out of 5 stars Great introductory guide, December 29, 2004

By 

www.eFundraise.org (Orefield, PA) - See all my reviews

This review is from: Successful Fundraising : A Complete Handbook for Volunteers and Professionals (Paperback)

I felt this book was reasonably priced and offered a wide array of helpful fundraising advice -- especially for the small to mid-sized nonprofit. It covers a lot of the basics in a writing style that is pleasant to read.