Successful Fundraising : A Complete Handbook for Volunteers and Professionals [Paperback]

Joan Flanagan (Author)

Book Description

Publication Date: November 1, 2002

There are now more than 1 million nonprofit organizations in the United States. The fundraising industry provides one in every ten jobs and is one of the fastest-growing segments of the economy. In Successful Fundraising, nationally recognized expert Joan Flanagan gives readers the information they need to capture a fair share of available fundraising dollars. Community volunteers and professional fundraisers alike will find helpful tips and advice on time-proven fundraising techniques and the most profitable new ways to successfully raise money.

Editorial Reviews

From Library Journal

Drawing on her experience in leading fundraising workshops for nonprofits, Flanagan has written a practical manual that will be of use to both novice and experienced fundraisers in all types of organizations. She provides an overview of all the possibilities--memberships, big gifts, planned giving, product sales and cause-related marketing, and foundation grants--and gives specific examples of strategies used by large and small organizations. Flanagan is also realistic about moving from dreaming about money to going out and getting it. She includes an annotated reading list and offers a good discussion of the resources provided by the Foundation Center and other organizations. In these lean times, nonprofits must know every revenue source. This book identifies those sources and offers ethical and profitable strategies for tapping them.
- Mary Jane Ballou, Ford Fdn. Lib., New York
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

Joan Flanagan is a well-known professional fundraiser, consultant, and speaker. President of Joan Flanagan And Associates, a Chicago-based fundraising counsel, she is also the author of The Grass Roots Fundraising Book.

Product Details

• Paperback: 336 pages
• Publisher: McGraw-Hill; 2 edition (November 1, 2002)
• Language: English
• ISBN-10: 0809238462
• ISBN-13: 978-0809238460
• Product Dimensions: 8.9 x 6 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #420,784 in Books (See Top 100 in Books)
  • #44 in Books > Business & Investing > Small Business & Entrepreneurship > Raising Capital

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Customer Reviews

Most Helpful Customer Reviews

23 of 24 people found the following review helpful:

5.0 out of 5 stars Great book!, October 18, 2002

By A Customer

This review is from: Successful Fundraising : A Complete Handbook for Volunteers and Professionals (Paperback)

I'm not a professional fundraiser, but I plan to become involved in nonprofits, and this book was great! I know of some nonprofits that get all of their money from corporate donations and then complain about not having enough money. This isn't the way to do it, according to Ms. Flanagan. In order to be a successful fundraiser, you need to ask, ask, ask, and you need to provide many different ways for different people to give. Flanagan goes into many aspects of the game, including how to send follow up letters, when to ask, how often to ask, and different ways of making it easy to get big gifts. I especially liked the way she talks about the psychology of rich people and poor people, and how both tend to give in different ways. She tells us never to make decisions for givers--just ask, present them with the different options, and let them decide. Great advice.

I would recommend this book to anyone who wants to get involved with charity. The marginal profit from the first day will probably cover the cost of this book many times over.

14 of 17 people found the following review helpful:

5.0 out of 5 stars Joan Flanagan can make you a success!, November 16, 2000

By 

GC (Wheaton, IL USA) - See all my reviews

This review is from: Successful Fundraising: A Complete Handbook for Volunteers and Professionals (Paperback)

Successful Fundraising is a great resource for non-profit agencies! It is very easy to read, straightforward, and actually a fun read too! Joan gives great examples and stories to illustrate her points.

I recently had the opportunity to attend one of Joan's courses - and she is just as wonderful and helpful in person. She presents the daunting tasks of fundraising in simple language, common sense and humor.

This book should be the "bible" of every non-profit fundraiser!

5 of 5 people found the following review helpful:

5.0 out of 5 stars Great introductory guide, December 29, 2004

By 

www.eFundraise.org (Orefield, PA) - See all my reviews

This review is from: Successful Fundraising : A Complete Handbook for Volunteers and Professionals (Paperback)

I felt this book was reasonably priced and offered a wide array of helpful fundraising advice -- especially for the small to mid-sized nonprofit. It covers a lot of the basics in a writing style that is pleasant to read.