30 Days to Successful Fundraising (Psi Research Success Library) [Paperback]

Stephen Goldstein (Author)

Book Description

Publication Date: January 1, 2010 | Series: Psi Research Success Library

"30 Days to Successful Fundraising" is perfect for anyone who needs a crash course-or even a refresher course-on fundraising. It covers everything they need to know about getting the money they ask for including: writing effective letters and printed materials, developing compelling visual materials, creating workable fundraising strategies, developing qualitative budgets, cultivating donors, motivating volunteers, integrating public relations with fundraising efforts-even the unthinkable, how and when to say "No" to a donor. They'll also learn how to "speak" fundraising by becoming familiar with important terms. After mastering "30 Days to Successful Fundraising," the reader will be able to say "I'm a fundraiser" with confidence. And more importantly, will know they have taken the most important steps on the road to fundraising success.

Editorial Reviews

About the Author

Dr. Stephen L. Goldstein is a nationally recognized fundraising and communications executive and president and CEO of Educational Marketing Services, Inc. He has written for The Los Angeles Times, Newsday, and other leading publications, and currently hosts a weekly public affairs television program focusing on non-profits. Goldstein earned his Ph.D. at Columbia University and currently lives in Fort Lauderdale, Florida.

Product Details

• Paperback: 160 pages
• Publisher: Hellgate Press; 1 edition (January 1, 2010)
• Language: English
• ISBN-10: 1555716369
• ISBN-13: 978-1555716363
• Product Dimensions: 9.1 x 6 x 0.4 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,855,543 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Fundraising Made Easy, January 10, 2004

By 

ann marie (Philadelphia, PA) - See all my reviews

This review is from: 30 Days to Successful Fundraising (Psi Research Success Library) (Paperback)

This book is refreshingly reminiscent of "The One Minute Manager." There are so few gems like this that simply and clearly give the important substance of a topic without wandering through needless arcane rhetoric that sounds intellectual but leaves the reader wondering what to do. Concrete information that every fundraiser needs to know - from creating a budget to finding and asking for money to appropriately recognizing donors is presented in a step-by-step, plain-spoken way. And it all makes immediate sense. Just to make sure the reader grasps and personalizes each concept, Dr. Goldstein makes every chapter interactive. Each principle is reinforced with a few questions for the reader, such as: "List 3-5 `sizzles' that would sell a potential donor," "write a snappy `p.s.' that prompts a potential donor to donate," "list 5 lawyers who specialize in wills and estates who might work with you to find major donors." As a brilliant and most useful caveat, Dr. Goldstein lists different resources specifically related to each principle that the reader can utilize for more information.

I recommend this book to those in traditional sales positions as well as fundraising because many of the principles - compelling sales letters, relationship-building, face-to-face sales calls, choosing the most likely leads, record keeping, effective public relations campaigns and web site development - obviously pertain to both fields. As a former College Vice President of Institutional Advancement, I sent many staff members to workshops that only seem to promote the mystery of fundraising. This book all they needed, and I plan to use it in the future for novice and experienced personnel.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Goldstein knows how to go for the gold!, June 29, 2004

By 

Gonzalee Ford (Delray Beach, Florida) - See all my reviews

This review is from: 30 Days to Successful Fundraising (Psi Research Success Library) (Paperback)

Dr. Stephen Goldstein's book, 30 Days to Successful Fundraising is a Gem. However, taking the workshop with him is even more dazzling. Having already chaired a fundraising campaign for my alma mater, I'm just sorry I didn't have the benefit of Dr. Goldstein's knowledge before I took on this task. Next time I'm called on to help raise some moola, I'll be better prepared.
Read the book. Take the workshop if you have the opportunity. You won't regret it. You'll be empowered.

5.0 out of 5 stars Don't ask for money without reading this book, December 29, 2004

By 

Ellen Beth "Community Leader" (Fort Lauderdale, FL) - See all my reviews

This review is from: 30 Days to Successful Fundraising (Psi Research Success Library) (Paperback)

Stephen Goldstein helps anyone involved in fundraising, either as a staff person or volunteer board member, to get back to the fundamentals. He takes the mystery out of asking for money by delivering practical advice on how to be an effective fundraiser. I've purchased copies for all of my favorite charitable organizations and have my own within easy reach. I won't get involved in fundraising efforts again without following the valuable steps outlined in this book.