Provides everything a marketer needs to develop a real world marketing plan that ensures success. The book details what information to prepare and provides a 10-step method to write a plan that quantitatively locks all elements of the plan to deliver the sales objectives. Worksheets, flowcharts, outlines and formats are included.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
A useful marketing plan writing tool,
By Melissa Ta (California, USA.) - See all my reviews
This review is from: The Successful Marketing Plan: A Disciplined and Comprehensive Approach (Paperback)
This book brings great insight on step-by-step how to's (processes) in writing a marketing plan without going too much into the general or simplified marketing details. I call the book, "my reference tool" as I do refer back to it on many occasions when writing new or updating previous marketing plans for various product- and service-focused companies that I have worked for.
4 of 12 people found the following review helpful:
4.0 out of 5 stars
An excellent guide,
By A Customer
This review is from: The Successful Marketing Plan: A Disciplined and Comprehensive Approach (Paperback)
It is an excellent guide for writing a marketing plan. There are tips on how to proceed with your research and guidelines on specific situations.
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Inside This Book
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First Sentence:
The business review provides an information decision-making base for the subsequent marketing plan and the rationale for all strategic marketing decisions within the plan. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
tactical marketing mix tools, disciplined marketing planning, plan communication goals, target market behavior, media weight goals, setting sales objectives, market effectors, marketing communication goals, target market awareness, review your problems, target market section, total target market, merchandising objectives, package goods product, retrial rate, strategy ramifications, marketing execution, total dollar purchases, positioning execution, brand development index, category development index, secondary target market, consumer behavior trends, locking sales, target market description Key Phrases - Capitalized Phrases (CAPs): (learn more)
Step Seven Tactical Marketing Mix Tools, Famous Footwear, Step Five Plan Strategies, Diaper Genie, Strategy Example, Additional Examples, New York, Company Company, Retrial Data, Marketing Capabilities Pricing Attributes, Miller Lite, Weaknesses Category, Core Competencies Behavior Trends Product Awareness, Dun's Marketing Services, Product Promotion, Product Review Consumer, Standard Industrial Classification, Step Nine Execution, United States, Betty Crocker, Famous Fixtures, Mercury Marine, Simmons Market Research Bureau, Step Six Communication Goals Exhibit, Example Opportunity New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The business review provides an information decision-making base for the subsequent marketing plan and the rationale for all strategic marketing decisions within the plan. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
tactical marketing mix tools, disciplined marketing planning, plan communication goals, target market behavior, media weight goals, setting sales objectives, market effectors, marketing communication goals, target market awareness, review your problems, target market section, total target market, merchandising objectives, package goods product, retrial rate, strategy ramifications, marketing execution, total dollar purchases, positioning execution, brand development index, category development index, secondary target market, consumer behavior trends, locking sales, target market description Key Phrases - Capitalized Phrases (CAPs): (learn more)
Step Seven Tactical Marketing Mix Tools, Famous Footwear, Step Five Plan Strategies, Diaper Genie, Strategy Example, Additional Examples, New York, Company Company, Retrial Data, Marketing Capabilities Pricing Attributes, Miller Lite, Weaknesses Category, Core Competencies Behavior Trends Product Awareness, Dun's Marketing Services, Product Promotion, Product Review Consumer, Standard Industrial Classification, Step Nine Execution, United States, Betty Crocker, Famous Fixtures, Mercury Marine, Simmons Market Research Bureau, Step Six Communication Goals Exhibit, Example Opportunity New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 7
books:
See all 7 books this book cites
5
books
cite this book:
- Personal Selling by Dennis Price on 4 pages
- Marketing Management by C. Whan Park on page 22
- Thank You (Greetings Minibooks) by Emma Fox in Front Matter
- New Products Management (McGraw-Hill/Irwin Series in Marketing) by C. Merle Crawford on page 227
- How Many? (Slide and See Books) by Rh Value Publishing on page 87
See all 7 books this book cites
- Marketing Your Business: A Guide to Developing a Strategic Marketing Plan by Robert E Stevens in Back Matter (1), Back Matter (2), and Back Matter (3)
- Marketing Your City, U.S.A: A Guide to Developing a Strategic Tourism Marketing Plan by Kaye Sung Chon in Back Matter
- Branding TV, Second Edition: Principles and Practices by Walter McDowell in Back Matter
- Ultimate Homebased Business Handbook: How to Start,Run and Grow Your Own Profitable Business by James Stephenson on page 231
- Business and Technical Communication: An Annotated Guide to Sources, Skills, and Samples (Bibliographies and Indexes in Mass Media and Communications) by Sandra E. Belanger on page 186
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