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2 Reviews
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Average Customer Review
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
A useful marketing plan writing tool,
By Melissa Ta (California, USA.) - See all my reviews
This review is from: The Successful Marketing Plan: A Disciplined and Comprehensive Approach (Paperback)
This book brings great insight on step-by-step how to's (processes) in writing a marketing plan without going too much into the general or simplified marketing details. I call the book, "my reference tool" as I do refer back to it on many occasions when writing new or updating previous marketing plans for various product- and service-focused companies that I have worked for.
4 of 12 people found the following review helpful:
4.0 out of 5 stars
An excellent guide,
By A Customer
This review is from: The Successful Marketing Plan: A Disciplined and Comprehensive Approach (Paperback)
It is an excellent guide for writing a marketing plan. There are tips on how to proceed with your research and guidelines on specific situations.
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The Successful Marketing Plan: A Disciplined and Comprehensive Approach by Roman G. Hiebing (Paperback - January 11, 1997)
Used & New from: $0.01
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