Successful Seminar Selling: The ultimate small business guide to boosting sales and profits through seminars and workshops [Paperback]

Philip Calvert (Author)

Book Description

Publication Date: May 28, 2004

This practical, comprehensive book reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events. You'll discover: - Why seminars and workshops are key to substantial growth - How to plan and market your events - How to find hundreds of new prospects and achieve conversion rates approaching 100 per cent - How to niche your seminars to achieve the highest levels of attendance and profitability - How and when to charge for your seminars - How to get your message across with clarity, confidence and conviction - How to build instant rapport with your seminar delegates - and much, much more Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it this one!

Editorial Reviews

Review

"'The ideas and tips in his book are invaluable and will add not only confidence to any speaker, but additional income streams to any business.' Frank Furness, International Motivational Speaker"

About the Author

Phil Calvert is a professional speaker and the UK's foremost authority on Seminar Selling for small businesses. He is dedicated to helping business owners, sales professionals, directors and all levels of management to communicate their business messages with far greater authority and confidence.

Product Details

• Paperback: 208 pages
• Publisher: How To Books (May 28, 2004)
• Language: English
• ISBN-10: 1857039661
• ISBN-13: 978-1857039665
• Product Dimensions: 9.1 x 6 x 0.6 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #663,948 in Books (See Top 100 in Books)

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