Successful Telephone Selling in the '90s [Paperback]

Martin D. Shafiroff (Author)

Book Description

Publication Date: July 12, 1990

The ultimate guide to telephone selling reveals how to develop a powerful presentation and increase sales and production. "A must book for every business person."--Joe Girard

Product Details

• Paperback: 208 pages
• Publisher: Harper Paperbacks (July 12, 1990)
• Language: English
• ISBN-10: 006096491X
• ISBN-13: 978-0060964917
• Product Dimensions: 7.8 x 5.3 x 0.6 inches
• Shipping Weight: 7.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #259,234 in Books (See Top 100 in Books)
  • #19 in Books > Business & Investing > Marketing & Sales > Marketing > Telemarketing

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars The foundation of Lehman Brothers Sales System, March 7, 2001

By 

Terrence Boylan Jr. (Belmont, MA United States) - See all my reviews

This review is from: Successful Telephone Selling in the '90s (Paperback)

I read this book when I was 20 as a cold-caller with Lehman Brothers. Marty was one of their most successful stockbrokers ever. The idea and techniques disclosed in this book are invaluable to anyone interested in effective telephone technique. It deals largely with the much needed professionalism within sales. I highly recommend it.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Honest, Brief, and Astute Advice, May 5, 2003

By 

DJ - See all my reviews

This review is from: Successful Telephone Selling in the '80s (Paperback)

For the price, this little book really is incredible. It's straight to the point and pithy. And the info culled for it isn't theory based--its the stuff the best salesmen like former Lehman Bros. salesmonster Marty Shafiroff are deploying everyday out there in the battlefield we call sales. There are dozens and dozens of useless and dull sales advice books out there--pick this one if you're looking for a sound investment. I hope RJ Shook updates this fine book one day (it is was published in 1990). The info in this book is gold. Having a hard time opening your accounts? Of course you are, skippy, you're still wasting your time reading this instead of ordering this book.

5.0 out of 5 stars i didn't realize how good this book was at the time, October 13, 2011

By 

Jasun Yune - See all my reviews

This review is from: Successful Telephone Selling in the '90s (Paperback)

i first read this book long ago when i was working at bear stearns as a stockbroker's assistant. it was recommended to me at the time but i didn't truly understand the value and accuracy of the book until now. like the previous reviewer, i ran across this book again 15 years later. in the past year i've bought a dozen different sales books and browsed another dozen. only after all this do i realize that i had a gem sitting on my shelf the whole time.