Successful Website Marketing: Worksheets, Forms & Easy Steps for Web Success [Paperback]

Peggi Ridgway (Author)

Book Description

Publication Date: May 1, 2005

Beginning steps for owners of small business websites, including customizable worksheets, search engine optimization basics, keyword tutorials, linking strategies, success stories and articles by experts including Catherine Seda on pay-for-performance advertising do's and don'ts.

Lay flat workbook format lends itself to customization for the reader's business and strategy.

Editorial Reviews

Review

An excellent resource for do-it-yourselfers. You have details, directions and worksheets. It's the worksheets I value most. -- Joan Friedlander in the Return to Wisdom, Lifeworkpartners.com

One of the best, most friendly web marketing books I have ever read. Strategies to create the website netpreneurs envision. -- Heidi Richards, Rose Marketing on a Daisy Budget, Publisher, PetalsNCents Marketing Ezine, November 2004

About the Author

Peggi Ridgway is an award-winning writer, the author of several books and a web marketing coach and consultant. Ridgway has worked with dozens of small businesses, consultants and entrepreneurs in writing and optimizing the content of their websites and using natural, low cost methods for site promotion.

Product Details

• Paperback: 144 pages
• Publisher: Wordpix Solutions (May 1, 2005)
• Language: English
• ISBN-10: 0963583646
• ISBN-13: 978-0963583642
• Product Dimensions: 10.7 x 8.2 x 0.5 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #2,070,599 in Books (See Top 100 in Books)

More About the Author

My grandkids call me Grandma Peggi, but I don't feel like I'm of grandma vintage. I swim several times a week, attend lots of networking events, meetings and seminars, participate in Chamber of Commerce functions and manage a web design and business services firm. I enjoy people, books, music, good food and sunshine. The challenge and need for business development keep me hopping.

My Wordpix firm has produced some cool client books including: American Florists' Exchange's "Sending Flowers to America" (2008); Dr. Steve Smith's "Escape to the Mountain" (2007); C.T. Flynn's "A System of Universes" (2008); Stan Cody's "Teaching Outside the Box" (2006) and Jo Kelly's "The Truth About Being an Extra" (2006).

My writing career spans three decades and more than 500 articles on everything from rodeo to fine art, city projects to web marketing. It all started in 1974 when I became secretary and editorial assistant in the communications department of the Metropolitan Tulsa Chamber of Commerce in 1974. My boss put my writing skills to work. I reviewed free lancers' stories, corrected and marked them up (pre-computer days, mind you) for typsetting and reviewed them again after my boss fine-tuned them. The "Before" and "After." After 10-15 hours a week for four years of that routine, I knew how to tighten a story, write headlines, organize content, and write catchy lead-ins and closers. No college program could come close to my four-year, highly focused on-the-job training.

Soon I was a regular writer for our monthly rag, and other magazines were requesting my stories. I loved it! As a single mom, the extra income was a lifesaver and besides, I loved to write. As a fast, accurate typist (try 100+ wpm) with good spelling and grammar, I could crank out stories fast. I literally wore out my little Smith Corona electric typewriter.

Today, I write for THE BLOOMIN' NEWS, a bi-monthly newsmagazine for the Los Angeles Flower Market (see www.bloominnews.com); and I write for clients' websites. So I'm still in there caressing the keys every day. It's a joy to use this special gift.

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Money well spent, July 27, 2006

By 

Cathy L. Yanda (Chicago, IL) - See all my reviews
(REAL NAME)   

This review is from: Successful Website Marketing: Worksheets, Forms & Easy Steps for Web Success (Paperback)

"Successful Website Marketing" is an excellent resource for online business owners. In reading it, I received a list of ideas:

How to write a business proposal
Promotional tips and focus calendar
Goal setting
What is your focus product
How to set up a web-ready website
Deciding on the purpose of your website
What actions do you want your visitors to take
Where and how to make links
Building an opt-in mailing list
Using web promotions

This book is worth the money spent to get a step-by-step guide to how to build and market your website and online business. You may want to order more than one copy so that you can write in one now using the worksheets, etc. and save the other one for later reference.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Great step-by-step plans, March 20, 2006

By 

Cathy Stucker "IdeaLady.com" (Sugar Land, TX USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Successful Website Marketing: Worksheets, Forms & Easy Steps for Web Success (Paperback)

"Successful Website Marketing" explains what you need to know to set up and promote your Web site.

Especially valuable for beginners and non-techies, it is written in clear, easy to understand language. The included worksheets help you to apply the information presented to your Web site project.

If you feel overwhelmed by the idea of setting up a Web site, this book will help you. It walks you through the process in a series of simple steps. Whether you plan to create your Web site yourself, or hire a designer, "Successful Website Marketing" will help you to build a site that will fit in with your business and overall marketing plan, and will show you how to effectively promote it without breaking the bank.

This book is an action plan that cuts through the jargon to help you get your Web site up and running.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Makes You Think About Your Website, March 15, 2006

By 

Bill Jelen "MrExcel.com" (Akron, Ohio USA) - See all my reviews
(REAL NAME)   

This review is from: Successful Website Marketing: Worksheets, Forms & Easy Steps for Web Success (Paperback)

While this book covers the usual topics such as search engine optimization, the first part of the book makes you think before you act. Chapters deal with figuring out what your real product is, positioning, and branding. If you understand these topics before you start building the website, you will ultimately be more successful.