Customer Reviews

Successful Website Marketing: Worksheets, Forms & Easy Steps for Web Success

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"Successful Website Marketing" is an excellent resource for online business owners. In reading it, I received a list of ideas:

How to write a business proposal
Promotional tips and focus calendar
Goal setting
What is your focus product
How to set up a web-ready website
Deciding on the purpose of your website
What actions do you want your visitors to take
Where and how to make links
Building an opt-in mailing list
Using web promotions

This book is worth the money spent to get a step-by-step guide to how to build and market your website and online business. You may want to order more than one copy so that you can write in one now using the worksheets, etc. and save the other one for later reference.

"Successful Website Marketing" explains what you need to know to set up and promote your Web site.

Especially valuable for beginners and non-techies, it is written in clear, easy to understand language. The included worksheets help you to apply the information presented to your Web site project.

If you feel overwhelmed by the idea of setting up a Web site, this book will help you. It walks you through the process in a series of simple steps. Whether you plan to create your Web site yourself, or hire a designer, "Successful Website Marketing" will help you to build a site that will fit in with your business and overall marketing plan, and will show you how to effectively promote it without breaking the bank.

This book is an action plan that cuts through the jargon to help you get your Web site up and running.

While this book covers the usual topics such as search engine optimization, the first part of the book makes you think before you act. Chapters deal with figuring out what your real product is, positioning, and branding. If you understand these topics before you start building the website, you will ultimately be more successful.

Do you want a website in place to generate sales for your business? Have you consulted "experts" and friends but still have questions? This book is your one-stop-shopping answer to successful website marketing. The author is an experienced and dedicated "beginner's coach" who can take small business onwers from baby-steps to maturity for successful online ventures.

This book is filled with actual worksheets and forms ready for use today. Specific sections show you how to define your service/product and focus on your goals, develop tools while branding your company, design your own website to create your own "buzz," and even promote products/services offline.

This is the only book anyone needs to create a successful website marketing plan.

Whether you intend to hire professionals to design, produce and optimize your website, or whether you're planning to do it yourself, you need this book. Once you've read it you'll know enough to recognize a good web designer, SEO professional or website marketer. More than that, you'll be equipped to play those roles yourself and save a lot of money.

Information on making your website the powerful online business tool it can be is all in this easy-to-read book. For absolute beginners and those who know a little, but would like to know a lot more.

Successful Website Marketing will bring your goal of seeing your website in the first page of a Google search that much closer. It will also teach you how to wow your customers, which is the other half of the online success equation.

If you only have time to read one book to get up-to-speed on website design and marketing, make sure it's this one!

I love this book! What a great tool for small businesses and "web-wannabes" -- and the designers who work with them. As a graphic designer I work with small business owners and authors on websites. Trying to get to the kernel of why clients want/need a website can be time consuming and frustrating. Clients often feel they need a website, but have no idea of what they want to say or, worse yet, why they want to say it.

"Successful Website Marketing" gives the business owner the tools to plan and help to bridge the gap between what the site owners feel they want and what they must have to be successful. It's invaluable in communicating with web professionals who will design the site.

The forms are a brilliant way to walk you from basic marketing planning and positioning, through budgeting to effective website planning and beyond (the traditional marketing avenues). Plans and ideas are merely air-often ambiguous and nebulous. However, when the plans are wrapped in words and committed to paper, you have a strategy and roadmap to follow. Working through the forms forces one to define and outline an action plan.

The ideas, concepts and strategies presented by Peggi Ridgway in "Successful Website Marketing" are worth far beyond its price. I highly recommend it for business owners just launching onto the wild world of the web, for those whose sites are not performing the way they'd like, for web designers who work with clients, and for anyone who is serious about make his or her mark on the web.

--Jeanie James, Shorebird Media
Author "Turkey! A Cook's 'How-To' Survival Guide to the Holidays"

A valuable resource for anyone who's thinking about starting a website for their business. Peggi Ridgway walks you through a clear step-by-step process for developing a marketing strategy, choosing the best keywords for your business, promoting your website, and more. These tips are also helpful for individuals and small business owners who already have a website, but want to understand how to attract more traffic to their site.

Award-winning author, web designer, and professional marketing consultant Peggi Ridgway presents Successful Website Marketing, a thoroughly "user friendly guide to marketing one's business or product on the internet at low cost. Written for business owners who may have only marginal familiarity with the World Wide Web, Successful Website Marketing includes worksheets and forms, general advice on defining one's market group and branding, designing an aesthetic and functional website, getting ready for search engines and showing up as a higher listing within them, creating an online buzz, using email and ezines (NOT spam!), and so much more. Successful Website Marketing is a "must-have" instructional reference, especially for small business owners in an era of ever-increasing e-commerce.

If you are new to internet marketing and like to fill in forms, then this book will be good you. Some of the ideas are out of date.

Successful Website Marketing is a complete guide to marketing your website for the small business owner. I loved the worksheets, and the spaces on the page to keep notes and write out my own marketing plan. The book is easy to read and covers more on marketing than I expected from the book. The articles by additional authors were informative and interesting and added perspective. The resources listed also add to the book's usefulness.