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3 Reviews
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Average Customer Review
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14 of 19 people found the following review helpful:
5.0 out of 5 stars
Outstanding resource for anyone in Wine marketing
As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.
Published on June 8, 2002
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5 of 30 people found the following review helpful:
3.0 out of 5 stars
Successful Wine Marketing
this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.
Published on November 1, 2001 by Johnny Yu
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14 of 19 people found the following review helpful:
5.0 out of 5 stars
Outstanding resource for anyone in Wine marketing,
By A Customer
This review is from: Successful Wine Marketing (Hardcover)
As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Though I have to admit to having read it out of curiousity, not need,
By Michael A. Duvernois (Minneapolis, MN United States) - See all my reviews (TOP 500 REVIEWER) (REAL NAME)
This review is from: Successful Wine Marketing (Hardcover)
This is textbook on wine marketing, based on the annual wine marketing summer course at the University of California at Davis. It a mix of wine and business/marketing knowledge. I read it as someone who was curious about marketing wine, and someone who is generally wine interested, but am not in the business actively nor am I a marketing person. The book seemed well written, concise, and to the point. There are lots of examples, but this definitely looks and feels like a textbook rather than a popular business book. It's priced as a textbook as well, though inexpensive new copies are widely available.
5 of 30 people found the following review helpful:
3.0 out of 5 stars
Successful Wine Marketing,
By Johnny Yu (Italy) - See all my reviews
This review is from: Successful Wine Marketing (Hardcover)
this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.
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Successful Wine Marketing by Kirby Moulton (Hardcover - January 15, 2001)
$169.00 $120.48
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