Twentieth-century Canadians have achieved a peculiar kind of notoriety as the world's most enthusiastic buyers of life insurance. From modest mid-nineteenth century beginnings, by the early 1900s the Canadian life insurance industry had established an international expertise that extended its business to most of the world's major markets. In "Sun Ascendant", Laurence Mussio brings us the extraordinary history of one of Canada's most prominent financial institutions, the Sun Life Assurance Company of Canada. Mussio draws on vast public and private archival sources in Canada, the United States, and the United Kingdom. He examines Sun Life and the Canadian financial sector in the context of international markets, government-industry relations, managerial strategy and corporate culture, and provides a wealth of new information about Canadian economic and political life along the way. He shows how, by the early twentieth century, the company's dramatic national and international expansion had made it one of the largest life insurance companies in the world. Mussio puts issues such as regulation, foreign ownership, social insurance, and national unity into a fresh perspective across the span of over a century. "Sun Ascendant" offers extensive insights into the Canadian financial sector and its relationships, uncovering the many ways in which Sun Life managers were both shaped by their environment and exerted control over their company's destiny. Mussio's examination of this major international life insurance company fills a conspicuous gap in our understanding of Canada's economic and business development.
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Editorial Reviews
Review
"Sun Ascendant will set the bench mark in Canadian insurance history. There is no other book that comes close to it in terms of competence and breadth. It represents the highest standards of historical scholarship, richly enhanced by constantly introducing other dimensions of corporate development such a technology, corporate culture, and the crucial interaction of the company, its product, and the society it serves." Duncan McDowall, Department of History, Carleton University "Profoundly well researched ... the best history of a Canadian financial institution written to date. Sun Ascendant is a major contribution to business history, both in this country and internationally." Ben Forster, director, Public History Program, and chair, Department of History, University of Western Ontario
About the Author
Laurence B. Mussio is a senior communications consultant in the financial services, communications, and public sectors.
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