"A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM
"Among shelves stuffed with superficial misinterpretations of The Art of War,
Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition."--Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition
"McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."--Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business
About the Author
Mark McNeilly is a former business executive with experience at IBM and Lenovo and is currently a Lecturer at the Kenan-Flagler School of Business at the University of North Carolina-Chapel Hill. He the author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers, an Expert Blogger for Fast Company and appeared as a guest speaker in the History Channel special on Sun Tzu's Art of War. Mark has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, and CNBC. Mark served as a reserve officer in the infantry and artillery in U.S. Army National Guard from 1981-1987.