- Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
|New from||Used from|
Gerald Michaelson is author of Sun Tzu: The Art of War for Managers, Winning the Marketing War, Building Bridges to Customers, and 50 Ways to Close a Sale (and Keep the Customer for Life). He has visited China to address a symposium on Sun Tzu and conducts workshops for an agency of the Chinese government. He has traveled extensively throughout Asia as a management coach and has delivered presentations and workshops to audiences on five continents. Mr. Michaelson lives in Knoxville, TN.
Steven Michaelson writes from the perspective of an experienced, common sense, business leader. Steve has 25 years of P&L experience spanning manufacturing, distribution, and retail sectors. His background includes being CEO of an internet retailer, leadership roles at successful consumer packaged goods companies Procter & Gamble and Sara Lee, and driving growth at highly praised regional retailers like Wegmans Food Markets. From the backdrop of these diverse experiences, Steve uses relevant business examples and natural insights to uniquely connect the timeless wisdom of Sun Tzu to current business and personal challenges. Steve is currently CEO of a fast growing consumer products company.
I've read The Art of War many times but looked for practical applications. This book gives great examples of applying Sun Tzu's principles to business & life. Read morePublished 16 months ago by Jason B.
This was a decent overview of the principles of the original book. Written in basic English for all to understand. Read morePublished 18 months ago by GatsbynDC
This is the most practical business book I have ever bought . Well written in a logic sequencial format .
Nuggets of easy to use wisdom are scattered all over the book
I just didn't connect with this book- maybe it is just me. Seems like I have heard all this stuff before.Published on August 10, 2013 by Jock Dellosbel