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Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business [Kindle Edition]

Gerald A. Michaelson , Steven Michaelson
4.8 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges.

Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!

Editorial Reviews

About the Author

Gerald A. Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.

Steven W. Michaelson is the coauthor of several books on Sun Tzu, including Sun Tzu for Success and Sun Tzu for Execution. He is president of FreshDirect, the fast-growing New York?area online retailer. Steven's thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegman's Food Markets, perennially named one of the best companies to work for in America.

Product Details

  • File Size: 506 KB
  • Print Length: 226 pages
  • Page Numbers Source ISBN: 1605500305
  • Publisher: Adams Media; 2 edition (April 18, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #165,263 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Best Business and War Parallel September 26, 2011
This book has a few basics that made it easy to read

1) First it just lets you read Sun Tzus work.
2) Then, it lets you hear expert advice on what it means to business people
3) Next it blends the two together so you can flow with it
4) And finally it discusses the whole thing before moving on.

Within that framework it gives the finest business interpretations of `'The Art of War" by Sun Tzu. A few home runs were as follows:

The Art of War by Sun Tzu emphasis the value of `'moral law'' in battle

The moral law simply states that warriors have to feel as though they are fighting for a worthy and good cause, if not, they will not fight at their best, if they fight at all. They have to believe they are on the `'right'' side. In business, the book parallels this with having corporate responsibility, a good missions statement, and overall goodwill in the global business community, without which, your investors, partners and staff will not feel as though they add the most value with you, and suddenly pull back. "The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger." says Sun Tzu.

The Art of War by Sun Tzu emphasises the value of "Weather, Terrain, Commanders, and Doctrine" to a military during battle

Weather, or outside forces;Terrain, or market place; Commanders, or leadership and doctrine or guiding principles are constantly mentioned by Sun Tzu in his book. Without getting into it, this book shows you how to apply ALL OF THAT STUFF to business management. Resourceful!

The Art of War by Sun Tzu emphasizes the value of "Being Endowed by the Sovereign" in battle

In other words, - delegate.
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7 of 8 people found the following review helpful
Yes, this book tries to incorporate Sun Tzu's book and war principles to today's business management. The author attempts to relate these principles individually to modern day examples but just like these last two sentences, it gets redundant. What this book really did was inspire me to read the original book again since it's been a few years and books like these need to be reread many times to allow the ideas to sink in. I was hoping for more realistic ways to relate the principles to help improve my management style. In summary, read the original book.
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3 of 3 people found the following review helpful
5.0 out of 5 stars The Best Book on Sun Tzu to day January 26, 2011
Format:Paperback|Verified Purchase
Over the years I've read just about every translation of the Art of War. Always good about translating the words but not always good about translating the concepts. This book clearly takes the principles of the art of war and applies them to a modern setting. While it's true the book is aimed at managers, I think this book would be useful to just about anyone.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Tough Times Guide December 28, 2013
Format:Paperback|Verified Purchase
I have been having a difficult time at work and have wanted to read this book for awhile. It seems they had me in mind when it was written and I didn't know it. Great book!
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1 of 1 people found the following review helpful
5.0 out of 5 stars To Win the War, Be Wise March 12, 2011
Format:Paperback|Verified Purchase
There are many business books that are quick, easy books. And there are many business books that provide specific insight into how things work. There are few who do both. This is one of those.

Michaelson scoured the world for the best translations of Sun Tzu's classic Art of War. When different translations offered different points of view or shades of meaning, he provided various examples to allow the reader the greatest amount of insight. And, unlike some translations, he manages to do this in a simple, straightforward way, without getting bogged down in the academic.

The Michaelson went a step further to discuss how each of the sections of Art of War apply to business. I will admit, I do not always see a perfect correspondence between Sun Tzu's message and Michaelson's applications; yet each is valuable of itself, and the composite result is both pleasing and useful.

Once you are aware of Sun Tzu's work, you can easily see how it applies (or could apply) to your business, your competitor's practices, accounts you read about in the newspaper, etc. The art of war in business is to position yourself to win the battle before it even starts. This book is too brief to go into detail about how to do use that in every business sector (though it does occasionally provide some concrete examples); however, if you cannot see how to apply its lessons in your particular area, you are probably not ready to lead.
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1 of 1 people found the following review helpful
By WGSaab
Format:Paperback|Verified Purchase
This book is great for all managers and especially for business entrepreneurs. My wife saw it and got interested in reading is as well. She is a director/CPA and was amazed by it. My friend who is an executive level also started reading the book.
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