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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships Paperback – November 10, 2003
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From the Back Cover
Winning sales strategies from the greatest strategist of all time
In Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!
Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to:
- Occupy the high ground--think positively
- Be willing to lose--take risks
- Win without fighting--develop a superior strategy
- Seize the initiative--beat your competitors to the punch
- Be flexible--change your tactics to fit changing circumstances
- Consolidate your achievements--sell solutions
About the Author
Gerald A. Michaelson has held every field and headquarters sales and marketing position during his business career. A former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.
Top Customer Reviews
Unfortunately, while there are a lot of tips on selling, which could have been covered within Selling 101, there is minimal coverage on Sun Tzu's military strategies here.
The book cover also mentioned abt Customer Relationships, which is not substantially covered in the book as well. I guess by marketing it as what it's not, it's bad for customer relationsips too!
I went a step ahead and took the book to a company meeting and read aloud a few excerpts, which I felt would be useful for my team. It was an interesting experience for all. The simplicity and various ways with which the concepts and wisdom of East and West can be combined to help you in achieving success, have been explained in a marvelous way. In fact, I have already used some of the sales tactics mentioned in the book.
I give 5 stars to Gerald Michaelson's Sun Tzu Strategies for Selling and recommend it as `A Must Read' for anyone involved with Selling.
Features advantages benefits.
Ask for the order.
Know when to shut up.
You owe me 10 dollars.
Most Recent Customer Reviews
I read this book for work. My manager recommend us all to read it and I think the knowledge provided within was great!Published on August 13, 2013 by ABC317
How do Michaelson's books keep getting 5 stars? Does he get all of his friends to rate his lame books as soon as he publishes them? Read morePublished on April 7, 2007 by DougA