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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships Paperback – November 10, 2003

3 out of 5 stars 6 customer reviews

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Editorial Reviews

From the Back Cover

Winning sales strategies from the greatest strategist of all time

In Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!

Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to:

  • Occupy the high ground--think positively
  • Be willing to lose--take risks
  • Win without fighting--develop a superior strategy
  • Seize the initiative--beat your competitors to the punch
  • Be flexible--change your tactics to fit changing circumstances
  • Consolidate your achievements--sell solutions

About the Author

Gerald A. Michaelson has held every field and headquarters sales and marketing position during his business career. A former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

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Product Details

  • Paperback: 230 pages
  • Publisher: McGraw-Hill Education; 1 edition (November 10, 2003)
  • Language: English
  • ISBN-10: 0071427309
  • ISBN-13: 978-0071427302
  • Product Dimensions: 6 x 0.5 x 8.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,582,371 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I read this book with high expectations that a lot of people equate business/ selling with warfare, and I'd like to see if someone can actually draw the correlation.

Unfortunately, while there are a lot of tips on selling, which could have been covered within Selling 101, there is minimal coverage on Sun Tzu's military strategies here.

The book cover also mentioned abt Customer Relationships, which is not substantially covered in the book as well. I guess by marketing it as what it's not, it's bad for customer relationsips too!
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Format: Paperback
I read about Gerald Michaelson's Sun Tzu in the review section of a local daily and I promptly ordered a copy. Reading it was a rich experience and the unique ways in which Gerald Michaelson has combined ideas from the West (which concentrates on the big battle as the way to win) and the East (which aims to win without fighting) is just brilliant.

I went a step ahead and took the book to a company meeting and read aloud a few excerpts, which I felt would be useful for my team. It was an interesting experience for all. The simplicity and various ways with which the concepts and wisdom of East and West can be combined to help you in achieving success, have been explained in a marvelous way. In fact, I have already used some of the sales tactics mentioned in the book.

I give 5 stars to Gerald Michaelson's Sun Tzu Strategies for Selling and recommend it as `A Must Read' for anyone involved with Selling.
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Format: Paperback Verified Purchase
Please keep in mind I am the best salesman that ever lived. That said every once in a while I need to sharpen my skills.I am reminded that I don't know everything and need a refresher on the basics. When that happens I read a sales book, and 9 out of ten times I am reminded why I should be writing and not reading these. Here is a summary of this book in 3 lines:

Features advantages benefits.

Ask for the order.

Know when to shut up.

You owe me 10 dollars.
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