Customer Reviews

Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Some of the wisest words for marketing professionals can be found in this book, not only because Gerald Michaelson' extensive studies but also by the fascinating framework he uses. Applying Sun Tzu's philosophy to marketing makes a lot of sense. Sun Tzu's the Art of War contains a great deal of wisdom applicable to marketing and Mr Michaelson illustrates this beautifully.

Marketing professionals from all cultures will enjoy this book, as it makes relevant the universal paradox of business - that strategy must be like water, with form yet formless, and most robust when it is least rigid. Such ancient Taoist's insights are prsented here in a fresh and entertaining style that will enlighten every marketing mind.

I have studied Sun Tzu for over a decade and have applied the "Art of War" in various ways and in various businesses. I have read several different interpretations; as well as many attempts to apply Sun Tzu to the modern business world. Many authors fail, leaving us with only lightly touched "common sense" application and vague examples to learn from...Michaelson succeeds.

Michaelson's application, theory, examples, and format are all very successful in the use of Sun Tzu's 12 chapters translated into the world of Marketing. Each chapter is divided into smaller sub-topics, making the work easy to pick-up for quick reads. There are a few chapters detailing step-by-step stratagems. All points are reinforced with Sun Tzu's quoted text and numerous real world business examples. Even though it's a fairly easy read, I found myself skipping backwards often to connect sub-topics that build to the main point...this work gets deeper than most.

This is a definite recommendation for those wanting to apply strong Sun Tzu strategic theory to Marketing. Skip other variations of the "Art of Business" that aren't as in-depth and spend some time within these pages of real world examples and deeper Marketing principles.