Used by IBM, 3M and hundreds of other corporations, the sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages, and the sales adaptation, The Art of Sales, on the facing right-hand pages.
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Book Description
Editorial Reviews
Review
...full of techniques that you can read about on your way to a sales call and use during your meeting. -- JAN WALLEN, Consultant and Author of "CRM-Powered Selling" Column
...one of the most unique and well-written sales books I have seen...full of wisdom, power, and dignity. -- DONALD J. MOINE, Ph.D., Sales Psychologist, Co-Author, Unlimited Selling Power, Co-Author, Modern Persuasion Strategies: The Hidden Advantage in Selling
Two books in one, this retranslating of Sun Tzu ... runs side by side with Gagliardi’s application ... to ... selling. -- F. JOHN REH, Your About.com Guide to Management
...one of the most unique and well-written sales books I have seen...full of wisdom, power, and dignity. -- DONALD J. MOINE, Ph.D., Sales Psychologist, Co-Author, Unlimited Selling Power, Co-Author, Modern Persuasion Strategies: The Hidden Advantage in Selling
Two books in one, this retranslating of Sun Tzu ... runs side by side with Gagliardi’s application ... to ... selling. -- F. JOHN REH, Your About.com Guide to Management
About the Author
Gary Gagliardi is America's leading expert on using the principles of Sun Tzu's "The Art of War" in modern competition. Former owner and CEO of one of the Inc. 500 fastest-growing companies in America, Mr. Gagliardi has authored over a dozen books explaining the intricacies of competitive strategy.
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Inside This Book
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First Sentence:
Sun Tzu developed the most complete and powerful competitive system of all time. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
competitive unit, sales process Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sun Tzu, Types of Terrain, Armed March, Planning Your Territory New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Sun Tzu developed the most complete and powerful competitive system of all time. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
competitive unit, sales process Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sun Tzu, Types of Terrain, Armed March, Planning Your Territory New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
- The Art of War Plus The Ancient Chinese Revealed by Sun Tzu in Back Matter
- Art of War in Back Matter
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