NASCAR racing, once considered no more than a regional circuit of moonshiners pounding around low-country dirt tracks in a cloud of red dust and cliché, has somehow become the fastest-growing spectator sport in America -- and the buxom, bumpkin darling of Madison Avenue. With 75 million fans and its popularity soaring in every corner of the country, NASCAR is a 200-mile-an-hour traveling tent-and-revival show, a platinum-plated, multibillion-dollar V-8 hero machine -- a sports entertainment empire built at the very crossroads of pop culture, corporate commerce, and American mythology.
Smart, funny, and profane, Sunday Money is the kaleidoscopic account of an entire season on the NASCAR circuit. Driving 48,000 miles in a tiny motorhome, writer Jeff MacGregor and his wife, an award-winning photographer, covered 36 races at 23 tracks in 18 states, from Daytona to Darlington, New Hampshire to California, from the Wal-Mart to the Waldorf, profiling the lives of superstar drivers like Dale Earnhardt Jr. and Tony Stewart, their crews, and their fans, across the grinding reach of a 40-week season.
But this is not just a behind-the-scenes chronicle of America's loudest pastime. It is the story of a hundred stories; of red states and blue, of splendid Rebel lizards and golden Yankee hotshoes, of mystic true believers and their holy roll of honored ghosts. In the tradition of On the Road, Travels with Charley, and The Electric Kool-Aid Acid Test, Sunday Money is a snapshot of American culture -- of race, religion, class, sex, money, politics, and fame -- taken from the window of a moving car, a brilliantly observed, keenly rendered, and darkly comic portrait of America.