I was so excited when I saw this product at our local apothecary, but was so disappointed. I love the ingredient list and that it's safe to use on my children's skin, but the stuff just creates a huge mess. I can deal with a white tint or something that takes a little more effort to rub in, but this is awful. It goes on very white, and as you rub it in, it balls up and creates a huge lint-like mess all over the place. I've tried using more or less, rubbing more or less, but each time the same result. So, your child ends up looking like a ghost with flaky skin, and if you try to rub it off, you get little balls of stuff all over your floor, all the while, your kid still looks ridiculous. I will still insist on a chemical free sun screen for my kids, but there has to be a product that is just as safe AND practical to use. This is definitely not the one.