Suntzu on Management: The Art of War in Contemporary Business Strategy [Paperback]

Foo Check Teck (Author), Peter Hugh Grinyer (Author)

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Book Description

Publication Date: March 1996

This text is an approach to strategic management, relating relevant segments of the 2500 year-old "Art of War" by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on strategy are largely borne out in their research of strategy processes within major listed corporations in ASEAN. The book is relevant to world management now that China, where Sun Tzu continues to be greatly revered, is on its way to becoming the world's largest economy. It is aimed at general managers, corporate planners, researchers and academics.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This text is an approach to strategic management, relating relevant segments of the 2500 year-old "Art of War" by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on strategy are largely borne out in their research of strategy processes within major listed corporations in ASEAN. The book is relevant to world management now that China, where Sun Tzu continues to be greatly revered, is on its way to becoming the world's largest economy. It is aimed at general managers, corporate planners, researchers and academics.

Product Details

Paperback: 325 pages
Publisher: Rbhp Trade Group (March 1996)
Language: English
ISBN-10: 9810067992
ISBN-13: 978-9810067991
Product Dimensions: 9.1 x 6.1 x 0.6 inches
Shipping Weight: 1.2 pounds
Amazon Best Sellers Rank: #4,267,520 in Books (See Top 100 in Books)

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