An introduction to econometrics may not seem like the stuff that would keep listeners riveted—much less awake—during a long car ride, but Ayres's provocative audio does just that. Ever wonder how an airline decides to lower its prices? Or why businesses have preferred shopper cards? The answer is data, gigabytes upon terabytes of data. Companies are increasingly relying on data and number-crunching statisticians to make decisions, like how much money they can extract from consumers while still retaining their loyalty. Ayres's exploration of super crunching and its influence makes up the bulk of the audio, but listeners needn't navigate a sea of numbers. The discussion is illustrated by eye-opening examples such as how Continental Airlines took customer service to a new, personalized level and how Mexico instituted an innovative pay-for-performance parenting program. The final chapter on standard deviations may have some longing for the printed page or a PDF file with a graph or two, but overall, Lurie's mellow reading will make listeners firm believers in Ayres's refrain: in a super crunching world, consumers can't afford to be asleep at the wheel.
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"In the past, one could get by on intuition and experience. Times have changed. Today, the name of the game is data. Ian Ayres shows us how and why in this groundbreaking book Super Crunchers
. Not only is it fun to read, it just may change the way you think."—Steven D. Levitt, author of Freakonomics
"Data-mining and statistical analysis have suddenly become cool.... Dissecting marketing, politics, and even sports, stuff this complex and important shouldn't be this much fun to read."—Wired
"[Ayres's] thesis is provocative: Complex statistical models could be used to market products more intelligently, craft better movies, and solve health-care problems—if only we could get past our statistics phobia."—Portfolio
"When statistics conflict with expert opinion, bet on statistics....Businesses, consumers, and governments are waking up to the power of analyzing enormous tracts of information."—Discover
shows that data-driven decisionmaking is not just revolutionizing baseball and business; it's changing the way that education policy, health care reimbursements, even tax regulations are crafted. Super Crunching is truly reinventing government. Politicians love to tout policy proposals, but they rarely come back and tell you which ones succeeded and which ones failed. Data-driven policy making forces government to ask the bottom line question of 'What works.' That's an approach we can all support."—John Podesta, President of the Center for American Progress
"A lively and yet rigorously careful account of the use of quantitative methods for analysis and decision-making.... Both social scientists and businessmen can profit from this book, while enjoying themselves in the process."—Dr. Kenneth Arrow, Nobel Prize winning economist, and Professor Emeritus at Stanford University
“Ayres’ point is that human beings put far too much faith in their intuition and would often be better off listening to the numbers.... The best stories in the book are about Ayres and other economists he knows, whether they are studying wine, the Supreme Court or jobless benefits.... Ayres himself is one of the [statistical] detectives. He has done fascinating research.”—The New York Times Book Review
"Ian Ayres [is] a law-and-economics guru."—Chronicle of Higher Education
“Lively and enjoyable.... Ayres skillfully demonstrates the importance that statistical literacy can play in our lives, especially now that technology permits it to occur on a scale never before imagined.... Edifying and entertaining."—Publishers Weekly
presents a convincing and disturbing vision of a future in which everyday decision-making is increasingly automated, and the role of human judgment restricted to providing input to formulae."—The Economist
"Insightful and delightful!" —Forbes
From the Hardcover edition.