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Super Normal: Sensations of the Ordinary 1st Edition

4 out of 5 stars 4 customer reviews
ISBN-13: 978-3037781067
ISBN-10: 3037781068
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Editorial Reviews

About the Author

Jasper Morrison was born in 1959. He studied at the Kingston Polytechnic Design School and the Royal College of Art in London, and since 1986 has run his Office for Design in London, with a branch in Paris. He has worked for, among others, Alessi, Canon, Rosenthal, Rowenta, Sony, Vitra International, Samsung Electronics, Muji, and Olivetti.

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Product Details

  • Paperback: 128 pages
  • Publisher: Lars Muller; 1 edition (April 23, 2007)
  • Language: English
  • ISBN-10: 3037781068
  • ISBN-13: 978-3037781067
  • Product Dimensions: 0.5 x 5.8 x 7.8 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #623,075 in Books (See Top 100 in Books)

Customer Reviews

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1 star
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Top Customer Reviews

Format: Paperback
This book is a gem. It is beautifully designed and the show was the most interesting in the whole Salone in 2007.
It is a tribute to some of the objects that make our life better without screaming out loud. There are about 200 objects created by various well-known designers and not. The objects are mostly European and Japanese and were selected by Morrison and Fukasawa.

Highly recommended
Check out: [...]
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This book is a useless visual walkthrough of the author's design gallery. Here are my reasons for the 1 star review.

1) The photos of each product were not taking specifically for this book, so in some cases, you don't see any detail of the product they are talking about! It seems as though the photos were taken at their exhibit, and reused for the book. Many of the photos are of multiple products grouped together (as they were in their gallery/exhibition), and are out of focus. How are we supposed to learn from the product design if we can't actually see the product?

2) The products that they deem "super normal" have seemingly zero reasoning or research behind them. With explanations like: "A table, looking like what anyone might draw - four legs, one at each corner, straight and square and nothing unexpected except the thinness of the top, which defies our expectations of what would be strong enough to do the job. So the table becomes a live presence in a way that other tables do not. A high performance super-table." I have no idea why it is super normal.
What other tables were considered? How does this table specifically improve on other past tables? There is absolutely no reasoning here. With descriptions like that - one cannot learn anything about the "super normal" philosophy.

I cannot believe that the authors, who believe in quality, fine detail, and utility would publish this. It is one of the most useless books i've ever read due to its lack of quality photography, reasoning and explanation.

While the topic / design theory may sound interesting, you're better off reading about the topic online than paying 25 dollars for this book.
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A short and affordable primer for simplicity and basic philosophy of minimalist product design.
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Format: Paperback Verified Purchase
good , but a lot of auto_promotion, just an exibit catalogue,
and the rest is known for decades, applied quite often in many areas and businesses on this planet.
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Super Normal: Sensations of the Ordinary
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