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Super Rich: A Guide to Having it All [Hardcover]

Russell Simmons (Author), Chris Morrow (Author)
4.5 out of 5 stars  See all reviews (51 customer reviews)

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Book Description

January 4, 2011
The visionary entrepreneur and author of the New York Times bestseller Do You! delivers a powerful guide to true abundance.

Russell Simmons knows firsthand that wealth is rooted in much more than the stock market. True wealth has more to do with what's in your heart than what's in your wallet. Using this knowledge, Simmons became one of America's shrewdest entrepreneurs, achieving a level of success that most investors only dream about. No matter how much material gain he accumulated, he never stopped lending a hand to those less fortunate. In Super Rich, Simmons uses his rare blend of spiritual savvy and street-smart wisdom to offer a new definition of wealth-and share timeless principles for developing an unshakable sense of self that can weather any financial storm. As Simmons says, "Happy can make you money, but money can't make you happy."

In straight-talking inspiring chapters, Simmons provides unforgettable true stories from his own road to riches, delving into the principles and practices that have kept him energized and focused. Whether we're in the boardroom or on a yoga mat, Simmons says, we have to be able to listen to our inner voices. Finding our unique potential, we can make the right moves, ruled not by money but by the joy of conscientious living and giving. With these philosophies and more, Simmons brings us a stimulus package of consciousness that will never run dry, backed by the power of the higher self.

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Editorial Reviews

From Publishers Weekly

Simmons--rap impresario and founder of Def Jam Records, Phat Farm, and the Hip-Hop Summit, and with Morrow coauthor of Do You!--explores what it means to be truly rich and fulfilled through two tenets. The twin paths to enlightenment, according to Simmons, are, first, remaining fully conscious and connected to the world, and second, believing that the universe will then reward and flood you with gifts and opportunity--the second precept drawing heavily from the laws of attraction found in such books as The Secret. While these lofty ambitions may seem too fanciful, the steps are sensible and actionable. He encourages readers to re-evaluate what being prosperous means to them and incorporate giving back. Simmons urges readers to move to self-acceptance, live without regrets, and move past worry. With personal stories, he offers insight into his personal striving for peace and prosperity, and offers those willing to put in the effort an opportunity to achieve that same abundance. (Jan.)
(c) Copyright PWxyz, LLC. All rights reserved.

About the Author

Master entrepreneur and visionary Russell Simmons has influenced virtually all aspects of business and media: in music with the co-founding of the immensely successful original Def Jam Recordings; in the fashion industry with the trail-blazing Phat Farm, Baby Phat, Run Athletics, and Def Jam University clothing lines; in film with Simmons Lathan Media Group; in television with HBO’s “The Def Comedy Jam” and “Russell Simmons Presents Def Poetry”; on Broadway with the Tony Award winning stage production “Russell Simmons Def Poetry Jam on Broadway”, and numerous other ventures in the financial services industry, mobile communications, and philanthropy. A native New Yorker, he is the proud father of two daughters.
Chris Morrow is the author of Stir It Up: Reggae Album Cover Art and has written about hip-hop and politics for numerous publications, including The Source and The New York Daily News. A resident of Brooklyn, New York, he has been working as a speechwriter for Russell Simmons since 2003.

Product Details

  • Reading level: Ages 18 and up
  • Hardcover: 197 pages
  • Publisher: Gotham; First Edition edition (January 4, 2011)
  • Language: English
  • ISBN-10: 1592405878
  • ISBN-13: 978-1592405879
  • Product Dimensions: 7.5 x 5.4 x 0.9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Best Sellers Rank: #32,343 in Books (See Top 100 in Books)

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Customer Reviews

51 Reviews
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Average Customer Review
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124 of 129 people found the following review helpful:
5.0 out of 5 stars Hip Hop Innovator turns SPIRITUAL - BRILLIANT - 5 Stars, January 12, 2011
This review is from: Super Rich: A Guide to Having it All (Hardcover)
I loved this book. I have written well over a hundred reviews for Amazon, and I have read 8,000 books in my lifetime. I simply cannot tell you how much I enjoyed Super Rich: A Guide to Having it All. Very simply, a book like this has influence, and it can help you change from where you are, to where you want to be. The author Russell Simmons is known as the godfather of Hip-Hop. He didn't rap himself, but he created Def Jam Records, a leading label in the industry and ultimately brought to life many of the rappers you know today, including Public Enemy, LL cool J, Ludacris, and Jay-Z. The man has made a couple of hundred million starting with nothing. He is therefore someone who should be listened to seriously. He doesn't just talk the talk, he has walked the walk.

In this book Simmons takes us through what he views as his spiritual journey after taking the business world by storm. The title Super Rich may not be appropriate because most of us would think we are talking about money, but he is not. Super Rich to Simmons involves spiritual richness. It involves the state of consciousness you are currently in and how to transform yourself, so that you can see the miracles of life unfolding right there in front of you. As the author likes to point out, you don't need money and toys to be truly happy.

The key to life is to break free of the boundaries that you have either imposed on yourself, or allowed to be imposed on you by others. Get rid of the constraints or feelings of the need for money and toys. Keep in mind this is coming from a man who lived in a 50,000 square foot house. He's telling you to give it up, and get with a new program. You're already rich if your SPIRIT IS RICH. He believes that each of us has a gift given to us by God. It is crucial to identify your gift, and pursue it in every way possible. If you do not pursue YOUR gift, you will suffer. It's as simple as that. But wait, there's more. You must take every opportunity to share your gift with the world, and don't worry about receiving money for it. The money will come. It is the residual product of the sharing of your gift with everyone who passes through your life.

There's just one more absolutely vital point that I think he's got nailed down. If he was sitting with you in a room and looking at you right in the face, he would tell you to STOP MAKING EXCUSES. You have to go do what it is you are supposed to be doing, and only YOU know what that is. So go pursue your happiness, and forget about pursuing the money. Time is short, and life is not a dress rehearsal. There are no second acts, and thank you for reading this review.

Richard C. Stoyeck
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41 of 44 people found the following review helpful:
5.0 out of 5 stars How to Be Super Rich, January 5, 2011
This review is from: Super Rich: A Guide to Having it All (Hardcover)
If you think this book is a step-by-step guide to material success, or business, you'll be disappointed. Instead, Simmons will teach you his method of success that brings you true riches and inner peace. True riches being defined as finding your hidden potential, making a positive impact on the world, and being happy with life. However, learning the secrets that lead you to true riches, will also manifest itself in business, financial, and personal success. You will see that when you take the focus off your own success, and care about the success of others, that positive things will happen in your life. You will find favor with others and doors of opportunity will open.

You may not agree with his personal spiritual journey, or the advise he shares in his book, but the book has a way of halting the fast-paced world we live in, and it will help you to think, and focus on the things that matter the most. No matter what your religious affiliation, I think you will walk away with a need to adjust your priorities and goals. Money will become a tool to do good, and those that give will get more to do more for the world. As this cycle grows, you may find yourself one day among the SUPER RICH.

James Garton
Author of 25 Ways to Make Money Online
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23 of 25 people found the following review helpful:
5.0 out of 5 stars A State of Bliss, January 13, 2011
This review is from: Super Rich: A Guide to Having it All (Hardcover)
Having read almost every book in the personal development/spirituality section of the book shop I wondered what more Russell Simmons could possibly add to this subject matter that hasn't already been said. Following on from the success of Do You! @UncleRush takes us deeper into the art of spiritual practice. Throughout Super Rich: A guide to having it all, he uses real life examples to help us grasp particular scenarios, then spells out very clearly how suffering can be encountered in that situation, or as he advises we can simply choose to relieve the suffering of others. I stayed up all night reading Super Rich, and anticipated each new page as I eagerly flicked through the small hard back book. There were many a "aha" moment when I simple sat there allowing the last statement to resonate on a level which can only be described as that of resounding truth.

Though the super rich himself Russell Simmons doesn't share a business plan for your own success, he does however impart priceless gems on the ingredients necessary for all success. True riches are defined as finding your hidden potential, making a positive impact on the world, and being happy with life. However, learning the secrets that lead you to true riches will also manifest itself in business, financial, and personal success. You will see that when you take the focus off your own success, and care about the success of others, that positive things will happen in your life. You will find favour with others and doors of opportunity will open. He even shares advice on how to handle previous relationships amicably, from a place of unconditional love. Bet you didn't think that had anything to do with being super rich now did you? Don't get me wrong this book's not airy fairy, it's essentially about finding your gift and figuring out a way to express that gift and share it with the world. You're already rich if your spirit is rich. He believes that each of us has a gift given to us by God. It is crucial to identify your gift, and pursue it in every way possible. If your gift is not pursued you will suffer, he warns. You must take every opportunity to share your gift with the world, and don't worry about receiving money for it. A strange paradox, but Simmons reassures us the money will come. All the other stuff is just "noise" says Simmons, which must be ignored as we lose ourselves in what we're most passionate about.

Russell Simmons describe the toys which many wealthy people surround themselves with also as "noise" and redefines success as not financial, but as a combination of consciousness and compassion - the "Two Cs". At times Uncle Yogi gets a bit deep as he expresses his view on us having the same calmness at a funeral as you would when watching a baby smile. He's probably at a much more advanced stage of enlightenment than me, but that sounds like a bit of a stretch for anyone, even Mother Theresa who he said at times questioned her own relationship with God. The message though is to break free of the boundaries that you have either imposed on yourself, or allowed to be imposed on you by others. Get rid of the constraints or feelings of the need for money and toys. Keep in mind this is coming from a man who lived in a 50,000 square foot house. He's telling you to give it up, and try a new approach.

The Sanskrit and Bhagavad quotes are great; however it would have been refreshing if the quotes came from a variety of sources which have inspired Mr. Simmons over the years (as with the stories) rather than from one area of his life, yoga. Having said that it's still my favourite book of the year so far and one I'll be encouraging my sons to read. This book has the ability to raise the consciousness of a generation.

peppergrain.com
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