From the Publisher
Whether you are a salesperson, sales executive, business owner or just someone who would like to become more persuasive in life, the material in this book will acquaint you with the essential components of a sale in such ways that, once mastered, you will be able to recognize and creatively handle any sales situation you may ever encounter.
When you are done with this book, you will have all the basic tools you need to build a Super career in sales.
And you'll learn to do this NOT at the expense of others, but to their increasing benefit. Properly done, selling is a friendly activity --an activity which will allow you to ..."still respect yourself in the morning!"
A Special Note to the Non-Salespeople Among Us
The fundamentals of the art of "Sales" are one and the same as those of "Persuasion."
So, even if you have no desire to become a professional salesperson, you will, by learning the theory and application of the techniques of the art of sales, become empowered to improve your life in any and all sectors in which you DO wish to become more persuasive.
From the Author
If you are:
Considering becoming a salesperson, or Have already begun a career in the field of sales, or Even if you are already a seasoned sales veteran,
you are about to get a bright new look at a dusty old subject.
What you are about to read will sort out many inaccuracies and apparent inconsistencies which you may have encountered and been confused by on the subject of sales.
Few fields are less well understood or more strewn with false beliefs than the field of sales.
Yet, just as in other professions, the actual ingredients that spell success in sales can be named, taught and mastered.
In this book you are going to learn the fundamental essentials of selling.
A sale is made up of five distinct steps which follow one another in a particular sequence.
Simply knowing more exactly what these five steps are and how they relate to one another should
INSTANTLY IMPROVE YOUR ABILITY TO MAKE THE SALE.
If you have, or are willing to develop, a: Good ability to communicate; Goal-oriented viewpoint; Caring, helpful and professional attitude; Dedicated persistence; Strong sense of fair play; Good capability to foster agreement; and a Willingness and ability to learn
you almost certainly can have a successful career as a sales professional.
