Companies operating in today's unpredictable roller-coaster economy have increasingly turned to Competitive Intelligence (CI) as an effective means of building and maintaining an edge. This book presents leading CI researchers in their own words, revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries. Author, researcher, and CI pro Margaret Metcalf Carr asked experts from 15 CI-savvy organizations including Fortune 100 firms Compaq Computer, Dell Computer, Lockheed Martin, Merck, and United Technologies to share tips, techniques, and models that can be successfully applied to any business intelligence project. Here are dozens of useful examples of CI research in action and a range of sources and strategies that can help any organization stay several steps ahead of the competition.
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About the Author
Margaret Metcalf Carr is the owner of Carr Research Group, a custom research information services firm. She is the past president of the Association of Independent Information Professionals and an active member of the Society of Competitive Intelligence Professionals and the Special Libraries Association. She lives in Baltimore, Maryland.
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14 of 14 people found the following review helpful:
4.0 out of 5 stars
Thought provoking.,
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This review is from: Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series) (Paperback)
This book makes the case for having a CI function within a company very well. It also outlines major CI approaches used and shows how CI is being used in different markets by a broad range of practitioners. The interviews are very enlightening, and many of the techniques can be used by other disciplines. My interest is using CI methods and processes to keep up to date with technology risks and opportunities. This book helps. The accounts of the interviews are great.
The one thing that was very irritating about this book: to say that "intelligence operations" are new to companies. CI may be a new discipline, but using intelligence methods in business is not new (J P Morgan and the other industrial magnates of his time would be turning in their graves! They used intelligence operations in the markets that would make the CIA blush). Within the US, industrial espionage probably has a longer history than military intelligence. The OSS, forerunner of the CIA was not formed until world war two. The secret service dates from the 1860's. During the civil war the Federal Government had to use Pinkerton's ...... This is a minor detraction from a great book that is very useful.
0 of 1 people found the following review helpful:
3.0 out of 5 stars
not sure about this one.,
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This review is from: Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series) (Paperback)
This is not for beginners to competitive analysis and only for those that are looking to pick up one or two new ideas. I am sure there are plenty of other ways to spend ones time
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Inside This Book
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First Sentence:
I have an Operations Research and Industrial Engineering degree from Cornell University and an MBA in Finance from George Washington University. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
performing competitive intelligence, largest coup, free with registration, competitive intelligence professionals, page monitoring, intelligence cycle, intelligence users, secondary research Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wall Street, Society of Competitive Intelligence Professionals, Bret Breeding, John Prescott, New York, Special Libraries Association, Walter Thompson, Washington Researchers, Information Network, Intelligence Driven, United States, Association of Independent Information Professionals, Deborah Sawyer, Kaiser Associates, Harvard Business Review, Kim Kelly, Lotus Notes, Microsoft Office, Texas Instruments New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
I have an Operations Research and Industrial Engineering degree from Cornell University and an MBA in Finance from George Washington University. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
performing competitive intelligence, largest coup, free with registration, competitive intelligence professionals, page monitoring, intelligence cycle, intelligence users, secondary research Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wall Street, Society of Competitive Intelligence Professionals, Bret Breeding, John Prescott, New York, Special Libraries Association, Walter Thompson, Washington Researchers, Information Network, Intelligence Driven, United States, Association of Independent Information Professionals, Deborah Sawyer, Kaiser Associates, Harvard Business Review, Kim Kelly, Lotus Notes, Microsoft Office, Texas Instruments New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 29
books:
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- Theory of Economic Development (Galaxy Books) by Joseph A. Schumpeter in Front Matter, and Back Matter
- Intellectual Capital: The New Wealth of Organizations by Thomas A. Stewart on page 106, and Back Matter
- Knowledge Management by American Productivity & Quality Center on page 106, and Back Matter
- Against the Gods: The Remarkable Story of Risk by Peter L. Bernstein in Front Matter, and Back Matter
- Working Knowledge by Thomas H. Davenport on page 106, and Back Matter
See all 29 books this book cites
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